How do you convince both reps and execs in manufacturing that the CRM is not a deterrent but a path to next-level improvement?
In this episode, I talked about how to overcome challenges to adopting a CRM with these three standout guests:
Ron Pretzie, Sr. Enterprise Account Executive at Prolifiq
Andy Keehn, Director, Demand Generation at Prolifiq
Dave Sheer, Retired VP/CEO at The Steel Supply Company 


Join us as we discuss:
What a great CRM can really do for a business
Why reps are reluctant and how to persuade them
Pitching a CRM to the C-Suite
Practical tips for getting started 


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