Subscription services are increasingly popular and for good reason. On top of creating more predictable income for your business, they allow you to really focus and serve your subscribers instead of constantly trying to grind out new sales. Plus, it makes your business more sellable. We'll talk about all of that and more in this week's episode with John Warrillow, best-selling author of Built to Sell, The Automatic Customer, and The Art of Selling your business. And in Build Something More, we'll even talk about what it's like to write a best-selling book!

Top Takeaways:

• Subscriptions make your business more predictable, more sellable, and place less pressure on your sales process. One Sale → One Payment vs. One Sale → regular monthly payments.
• You need to go all-in for a subscription business to work. Giving people a choice between one time and subscription will usually result in fewer (if any) subscriptions.
• When it comes to subscription fatigue, you need to demonstrate value in a tangible way. A 10% discount won't do that. But showing 10x more value will.

Show Notes:

• John Warrilow
• The Art of Selling Your Bussiness: Winning Strategies
• The Automatic Customer
• Jodie Cook: Built to Sell Radio
• How to Hire a VA That Actually Helps with Matthew Yahes
• Launch by Jeff Walker
• Growing a Multilingual Newsletter (on the side!) with Maciek Palmowski
• Creator Crew

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