In this episode of Badass Softie, I sit down with my longtime friend and former colleague, Tim Schurrer — someone whose leadership shaped not only my career, but the culture and growth of StoryBrand itself.

Tim is the author of The Secret Society of Success, a book that gently dismantles the assumption that success means being the one in the spotlight. And trust me… I’ve watched him live out that message for over a decade.

During our conversation, we explore:

Tim and I both believe this with every fiber of our leadership bones:

And honestly? Most people aren’t wired for the spotlight anyway — and that’s not a shortcoming. It’s a superpower when you understand how to use it.

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