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Why Suite & Booth Renters Struggle (And How to Fix It) [EP:214]


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A year into renting and still struggling? You’re not alone. In this episode, Todd and Jen break down why so many booth renters and suite owners can’t seem to get ahead — and how to fix it.

They’re not anti-rent or anti-suite (far from it). 

This is about clarity, accountability, and structure. Whether you’re a year in or just thinking about going solo, this episode gives you the tools to stabilize, grow, and actually profit.


Key Takeaways

  • We’re not anti-suite or anti-rent — we’re pro-clarity and accountability.
  • Freedom without structure quickly turns into isolation and chaos.
  • Math matters: know your break-even and your effective hourly rate.
  • Your Google Business Profile and reviews will outperform Instagram.
  • Social media without faces or stories doesn’t sell.
  • Mentorship, systems, and structure are what separate success from struggle.
  • A 90-day plan can rescue your business if you take it seriously.


Episode Timestamps

  • [00:00] – Opening takes: Real education & accountability in business
  • [06:00] – Todd’s segue: why this topic matters and why they’re not anti-rent or anti-suite
  • [08:00] – The #1 reason renters struggle: they don’t know their numbers
  • [10:00] – Pricing mistakes and how to calculate your break-even point
  • [15:00] – Understanding your effective hourly rate
  • [16:00] – The second big issue: marketing — why no one knows you exist
  • [19:00] – The power of Google Business Profile and reviews
  • [22:00] – The social-media trap: why “back-of-the-head” posts don’t convert
  • [25:00] – Math check: what your following actually means for growth
  • [29:00] – The mindset problem: freedom without structure = chaos
  • [31:00] – What independence really costs and why accountability still matters
  • [33:00] – Why mentorship and structure aren’t optional
  • [35:00] – 90-Day Rescue Plan: stabilize, rebuild, and grow
  • [40:00] – Adding packages, care plans, and simple marketing systems
  • [42:00] – Closing thoughts + preview of Part 2 (Why Commission Salons Struggle)

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the Hello Hair Pro podcastBy Jen & Todd Ford

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