Ever wondered why some service departments are raking in higher revenue while others are struggling to keep up? The secret might be hiding in plain sight — and it’s all about technician videos.

In today’s episode of the Fixed Ops Roundtable, Sarah Vantine sits down with Liza Borches, CEO of Carter Myers Automotive, to uncover how a simple yet powerful tool is transforming their service departments and boosting revenue like never before.

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What we discuss in this episode:

Liza shares eye-opening data that reveals just how much more customers are spending after watching a technician video — and the numbers will surprise you. But it’s not just about the money. It’s about building trust, bridging communication gaps, and empowering technicians to connect with customers in ways that drive loyalty.

What You’ll Learn:

• The surprising impact of technician videos on service revenue (with real numbers to back it up)
• How to get technicians on board with video communication — even the skeptics
• The one mindset shift that could turn your service department into a profit powerhouse
• Practical tips for creating high-impact videos that boost transparency and customer trust

Whether you’re a service manager, technician, or dealership owner, this episode is packed with actionable insights that can elevate your fixed ops game.

Listen to the episode featuring Liza Borches for even more insights!

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Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237

Spotify: https://open.spotify.com/show/15HHYoyvCo1PSFwYn02UXY

Thanks, Liza Borches

Connect with Ted Ings and the Fixed Ops Roundtable:

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2. Ted Ings on LinkedIn
3. Center for Performance Improvement