Remember when clicks, shares, and impressions were reliable measures of success? Those days are gone.

In this episode, Gini Dietrich breaks down why AI-generated answers, algorithm-controlled feeds, and private, hidden sharing have fundamentally changed how audiences discover and trust your content.
We’re living in a zero-click, zero-share, zero-visit world—and traditional marketing tactics are losing visibility fast.

But here’s the good news: you don’t need a shiny new framework to navigate this shift. You need to evolve your PESO Model® strategy to reflect how trust and attention work in 2025.