Why do buttons move in QuickBooks? Who decides when, how, and why Intuit changes how the software works?This episode focuses on the vital role of design in the QuickBooks and how it shapes the way accountants and small businesses interact with technology.

We are joined by Alastair Simpson, Vice President of Design for the QuickBooks Ecosystem at Intuit. Alastair’s background includes leadership roles at Atlassian and Dropbox, and he brings a unique perspective on building software that users rely on to get their best work done.

We dive into the "jobs to be done" philosophy, the transition to a more predictable thematic release cycle, and how Intuit balances modernization with the deep-rooted muscle memory of power users. Alastair also talks about the exciting, yet daunting, integration of AI into professional workflows and the importance of maintaining trust through traceability.

For full show notes, visit firmofthefuture.com