Karen Schneider shares how she launched and grew multiple local newspapers in Wisconsin at a time when most of the industry was retreating from print. With a background in advertising rather than journalism, she explains how understanding revenue and community needs shaped a model built on every door delivery, free access, and strong local coverage.

Links:

Karen Schneider - LinkedIn

https://www.linkedin.com/in/karen-schneider-4684634/

Winnebago Media Group

https://winnebagomediagroup.com/

Oshkosh Herald

https://oshkoshherald.com/

Neenah News

https://neenahnewsnow.com/

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