Psychology is primarily a study of understanding why we do things. This is an important part of measuring, predicting, and providing treatment for aspects of behavior. The question of how to accurately study this behavior and how to use it ethically is the work of today's guest.

JonRobert Tartaglione uses social and psychological research to help decison-makers in political movements, nonprofits, and corporations to align their approach in a way that will clearly communicate their goals and values. You can follow his work at www.influence51.com

It's a new month, so we have a new charity-of-focus for the show. Learning Work is a nonprofit providing academic and social support for youth and adults in Southern Maine. Go to www.learningworks.me to learn more.