We’re all familiar with cravings but why do we have them and why are they so powerful? 

What is it about them that makes us go weak at the knees and cave so easily? 

While most of us rely on willpower to beat cravings we know that it’s not a power we can rely on.

In this episode Thom reminds us that the most powerful method to overcome cravings is to make them unnecessary, to create such a strong sense of inner fulfillment that the promise the cravings offer seem petty by comparison. 

Episode Highlights: 

[00:45] Superficial Enjoyment

[02:55] What Fulfillment Looks Like

[04:57] The Solution to Cravings

[06:25] Awakening Baseline Bliss

[07:53] The Binding Effect of Unfulfilled Desires

[10:02] If Only...

[11:25] Petty Cravings No Longer Have Power

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Registration is now open for Thom’s only rounding retreat for 2026, in Sedona from May 21-25.

This is your one and only opportunity this year for deep rest, stress release and consciousness expansion through industrial-strength meditation, along with twice-daily knowledge sessions with Thom.

You’ll enjoy delicious retreat-friendly meals and the beauty and healing powers of the Red Rocks of Sedona. 

Register before February 28th and you’ll save $500 on your retreat fee. 

You can find out more at thomknoles.com/sedona.