Why do the most successful farmers barely break even in year one? How could chasing profits too early destroy your farm business? In this episode, we're answering all that and more as we dive into the counterintuitive strategy that transforms struggling growers into profitable operations by year three, including actionable exercises to track what really matters: your cost per square foot, true profit margins, and which crops are secretly draining your time and money. Diego breaks down the exact approach that helped Curtis Stone build a thriving urban farm, including a 90-day learning sprint that will teach you more about your farm's economics than most farmers learn in years.

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Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast

Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon

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