Sending cold messages on social media platforms is the "new" cold calling.

As I sat down to write this episode and thought about this topic more I realized that there were a couple of common mistakes that usually show up in different ways and the examples I was going to give for how to structure cold sales DMs play beautifully into this topic of common mistakes.

I'm taking this approach not because I want you to feel blamed or shamed if you're doing something that isn't working or isn't feeling good to you or the people that you're DMing, but because I want you to be able to quickly recognize when things are headed in the wrong direction so you can fix it and get better results, quicker.

On today's episode of The People Over Profit Podcast, you'll learn:

If you'd like to sell using direct messages on social media, you absolutely must listen to this episode!

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Picture this.

You just created a new offer that you believe is going to change EVERYTHING about your industry. It’s so good!

You have two primary pathways forward:

If you choose pathway #1, you’re taking a mass-market approach. This means lower price points, mainstream marketing tactics, and a focus on volume.

If you choose pathway #2, you’re taking a niche-market approach. This means higher price points, unique marketing tactics, and a focus on value.

There’s no wrong answer - besides not choosing a pathway at all.

On today's episode of The People Over Profit Podcast, you'll learn:

If you are feeling stuck because your audience is too small, you aren't hitting your sales goals, or everything feels like it's working against you, this episode is going to be a game-changer!

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Love this episode? Please consider rating and reviewing this show! Your honest feedback helps me support more people like you, and tells me what you love most so I can give you more of it.

Oh, and don’t forget to subscribe so you don’t miss any episodes!

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Have you ever wondered...

Where does work end and where do I begin? Or when do I stop working and start living? Or who am I when I'm not working?

Perhaps you find yourself either asking someone what they do or introducing your work into conversations within the first few minutes of a conversation?

I think about work often, make it the center of conversation, and, yeah, I've tied my own self-worth to it – many times!

What I’m finding is that I'm not alone, so if you struggle with this I have something (or a few somethings) to help.

On today's episode of The People Over Profit Podcast, you'll learn some simple ways to cope and separate yourself from your work by:

If you've ever tied your value to your work or struggled to separate from your work, this episode will change your life!

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Love this episode? Please consider rating and reviewing this show! Your honest feedback helps me support more people like you, and tells me what you love most so I can give you more of it.

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This podcast is called People Over Profit, and you're the most important part of “People”!

You probably started your business to feel free in some way. I know I did!

Then, somehow along the way, you didn't feel so free. You ended up working harder and saying yes to things you didn't want to do.

Maybe your mission and why you started has become forgotten.

On today's episode of The People Over Profit Podcast, we're going to change all that by:

Are you ready to remember your WHY and fall back in love with the business you've built? If so, this is the episode for you!

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Love this episode? Please consider rating and reviewing this show! Your honest feedback helps me support more people like you, and tells me what you love most so I can give you more of it.

Oh, and don’t forget to subscribe so you don’t miss any episodes!

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Connect with me + follow the People Over Profit movement!

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Recently, I ran some polls on Facebook and LinkedIn where I asked, “What is your biggest struggle when SELLING?”

Across the board, 30% of you said booking sales conversations! Last week we talked about the follow-up process and I mentioned that this week I was going to be covering booking sales conversations as a topic on the show, so here we go.

On today's episode of The People Over Profit Podcast, we'll talk through:

Are you ready to find your ideal strategy to convert new people into paying customers without feeling uncomfortable? If so, you'll love this episode!

—

Love this episode? Please consider rating and reviewing this show! Your honest feedback helps me support more people like you, and tells me what you love most so I can give you more of it.

Oh, and don’t forget to subscribe so you don’t miss any episodes!

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Connect with me + follow the People Over Profit movement!

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Recently, I ran some polls on Facebook and LinkedIn where I asked, “What is your biggest struggle when SELLING?”

Across the board, 50% of you said following-up, so that is what we're going to talk about today!

This is where I notice most of my clients struggle.

Following up can be awkward and confusing when it’s not done well – for BOTH parties involved – but there are some tricks of the trade that I've picked up as a sales trainer and coach for over 15 years. They're all easy, high-converting ways to follow up that will change how you sell forever.

On today's episode of The People Over Profit Podcast, we'll talk through:

If you'd like to feel clearer and struggle less than you ever have with the sales follow-up, this episode is a GOLDMINE of tips for you!

—

Love this episode? Please consider rating and reviewing this show! Your honest feedback helps me support more people like you, and tells me what you love most so I can give you more of it.

Oh, and don’t forget to subscribe so you don’t miss any episodes!

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Connect with me + follow the People Over Profit movement!

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If you've ever felt burnt out, stressed out, or started resenting the work it takes to run your business, you're not alone. The not-so-hidden costs of running a successful business are REAL.

I don't want to talk about them just so we can "dish" and feel better. We're going to think and speak CONSTRUCTIVELY so you can begin making small, important changes so they're not so bad!

There are solutions and ways to make it easier, I promise. I'll share a few of mine to get you started and finding yours.

On today's episode of The People Over Profit Podcast, we'll talk through:

If you'd like to stop making excuses for why running your business feels so hard and start creating solutions to make it more successful, tune into this episode!

—

Love this episode? Please consider rating and reviewing this show! Your honest feedback helps me support more people like you, and tells me what you love most so I can give you more of it.

Oh, and don’t forget to subscribe so you don’t miss any episodes!

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Connect with me + follow the People Over Profit movement!

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I love a great analogy!

Bartending has so many great ones for business building!

More specifically, today I'm talking about the nuances of bartending.

Aside from the fact that bartenders are the ultimate networking professionals, there are three things in particular that come to mind that you probably never think about as you build your business, but might want to start.

On today's episode of The People Over Profit Podcast, you'll learn:

If you'd like to exercise a different part of your brain for business and experience the world through my eyes, this is the episode for you!

—

Love this episode? Please consider rating and reviewing this show! Your honest feedback helps me support more people like you, and tells me what you love most so I can give you more of it.

Oh, and don’t forget to subscribe so you don’t miss any episodes!

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Connect with me + follow the People Over Profit movement!

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Have you ever wondered how successful people are able to achieve their goals and stand out from the crowd so easily?

It’s not magic or a superpower, it’s that they leverage their unique abilities!

I’ve been working on this for awhile, and finally in 2022 it all kind of clicked. That’s when my business really took off, my revenue became far more consistent, and I finally built the confidence to honor my inner voice with people outside of my inner circle.

On today's episode of The People Over Profit Podcast, you'll learn:

If you'd like simple-to-use, proven strategies that will help you start leveraging your unique abilities to achieve your BIG goals, this is the episode for you!

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Love this episode? Please consider rating and reviewing this show! Your honest feedback helps me support more people like you, and tells me what you love most so I can give you more of it.

Oh, and don’t forget to subscribe so you don’t miss any episodes!

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Connect with me + follow the People Over Profit movement!

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Passive income isn’t a myth.

That said, it is very different from what most entrepreneurs think it is.

These offers take time to build – and even more time to master the sales process and marketing language (that’s really the secret sauce) behind it.

On today's episode of The People Over Profit Podcast, you'll learn:

If you've been stuck trying to create passive income or are seeking a fresh perspective with the power to change your strategy for the better, you don't want to miss this episode!

—

Love this episode? Please consider rating and reviewing this show! Your honest feedback helps me support more people like you, and tells me what you love most so I can give you more of it.

Oh, and don’t forget to subscribe so you don’t miss any episodes!

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Connect with me + follow the People Over Profit movement!

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