You just created a new offer that you believe is going to change EVERYTHING about your industry. It’s so good!
You have two primary pathways forward:
Get it out to as many people as possible
Get it out to only the best people for it
If you choose pathway #1, you’re taking a mass-market approach. This means lower price points, mainstream marketing tactics, and a focus on volume.
If you choose pathway #2, you’re taking a niche-market approach. This means higher price points, unique marketing tactics, and a focus on value.
There’s no wrong answer - besides not choosing a pathway at all.
On today's episode of The People Over Profit Podcast, you'll learn:
The secrets behind successful billion-dollar brands
What makes you best suited for both value or volume
How to leverage both approaches to get optimal results
Your best next steps, depending on the pathway you take If you are feeling stuck because your audience is too small, you aren't hitting your sales goals, or everything feels like it's working against you, this episode is going to be a game-changer!
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