The Revenue Formula

Why you need a plan you can beat (with Dave Kellogg, EIR at Balderton Capital)

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We grilled Dave Kellogg on planning in this episode.

We get into why you shouldn't get any surprises, why you need a plan you can beat - and how to approach building a solid plan for next year.

  • (00:00) - Introduction
  • (04:15) - What sets great team apart right now
  • (06:03) - Are you up to par?
  • (10:02) - What can we learn from the dot com bust?
  • (15:32) - What's a good number?
  • (18:38) - Why you need to raise on an aggresive plan
  • (22:10) - Planning requires discipline
  • (27:04) - Assumptions
  • (32:41) - Getting ahead of plan
  • (34:12) - RevOps as the partner
  • (39:09) - Allocating resources
  • (44:07) - From plan to execution

    • You can find Dave's blog here.
    ...more
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    The Revenue FormulaBy Toni Hohlbein & Raul Porojan
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