How many ideal client avatars have you created for your business? Probably a crap ton. This is usually heralded as one of the first steps to creating a solid messaging and marketing strategy. But here's the thing, all of those ICAs? They are a figment of your imagination. They don't exist, and do you know who you can't market or sell to? People who don't freaking exist.

So let's burn all of those ideal client avatars and start paying attention to what actual clients say and have conversations with actual people. More on today's episode of Rebel Uprisng!  Visit this episode's blog post here: https://drmichellemazur.com/2021/10/why-you-should-ditch-ideal-client-avatars-do-this-instead.html