August 31, 2021

Why You Should Give Yourself Permission To Promote with Rebecca Cafiero

31 minutes

Rebecca, also a TEDx speaker, top-ranked podcast host, best-selling author, CEO, and Founder of the Pitch Club, helps female entrepreneurs increase their credibility, visibility, and profitability in business. She is passionate about helping women ensure they are seen, heard, and valued as experts in their field. Her amazing tips have been featured in NBC News, ABC News, and publications including Forbes, Reader’s Digest, and Women’s Health, to name but a few. Her bestselling book, Becoming You, is a guide for women who are tired of the never-ending to-do lists, empty milestones of achievements or constant searching for the key to their happiness. She believes women need to stop buying into the beliefs that doing more will make them happier or more fulfilled.

In this episode, we cover:

➡️ Learn how to step into your genius and own your magic

➡️ Achieve the confidence that allows you to create boundaries

➡️ How women can put a megaphone to their message

➡️ How to feel good about putting yourself out there

Memorable Moments:

[00:05:39.06] We really help women put a megaphone to their message. We help them with their visibility, their credibility, and profitability. And I like to call it the expert triangle. And it's that...the credibility is the trust, it's the authority, it's the expertise or the visibility as the audience, right, so that we can grow our customer base. It's being seen by new eyes. Sometimes that visibility is also even being more visible to our current audience. And then of course the profitability.

00:10:37.04] And the other thing though, I call it permission to promote, and I find this holds so many women back, but the idea of permission to promote is that it's this idea of stepping into our genius and owning our magic. And one thing I found is most women that I know that aren't successful in their business, it's typically the reason.

[00:18:54.13] And when you have that confidence it allows you to create boundaries. It allows you to not discount your value. It allows you to not take on the client because you're not in desperation mode, that isn't really a fit.

[00:19:59.20] But it's this idea that there are four zones. There's our zone of incompetence, competence, excellence, and genius.

[00:25:23.12] There's one other, you could add, automate, delegate, delete, and it's looking at, okay, what can I automate? So things like social media, right? You can automate those. You can automate using Calendly. So you're not going back and forth on booking times. And then delegate is really the thing saying, like, what am I incredible at that also brings me joy, right. That I create the biggest impact, that I'm not replaceable. So, for me, that's speaking, training, and coaching, almost anything else.

Follow Rebecca:

https://www.instagram.com/rebeccacafiero/

https://www.rebeccacafiero.com

Connect with Allison: https://www.instagram.com/allisonwalsh

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#findyourgenius #stepintoyourmagic #achieveconfidence#SheBelievedSheCould,

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