In this episode, we dive deep into the world of user personas and explore why they are a secret weapon for business analysts. Whether you’re a seasoned BA or just starting your career, understanding your audience through personas can transform your approach to requirements gathering, solution design, and stakeholder alignment.

Remember, personas are not just fictional characters; they represent your most valued customers. Let’s dive into their world and discover the magic they bring to your projects! 🌟

So, let's explore:

1. What Are Personas?

2. The Benefits of Using Personas

3. Learn how personas go beyond demographics, capturing psychographic traits like behaviours, feelings, needs, and challenges.

4. How we use personas to create (and measure) targeted Products and Services

5. How personas help us reduce risk by addressing pain points and delivering high-value features that our customers will respond to!

Join us as we unlock the power of personas and elevate your business analysis game. Tune in to “Why You Should Use Personas!!” on Spotify now! 🎧🚀