Are you missing the boat on user-generated content? User-Generated Content (UGC) isn’t just for getting testimonials on social media. In fact, today’s guest, Tory Gray, says we can use it for almost anything: SEO, user research, social proof, FAQs, and so much more. And she should know! Tory is a highly experienced digital marketing consultant and the Founder of The Gray Dot Company. With more than 15 years of experience in SEO and growth strategy, Tory has helped numerous businesses achieve their goals through digital strategy with a focus on technical and strategic SEO. On top of the great advice, we walk through a scenario: building a landing page from scratch with UGC. Don’t miss it! Plus, in the PRO show, we talk about the mother of all UGC websites: Reddit.

Top Takeaways

• You can create full pages of content from UGC, from photos to social proof to FAQs. 
• Your process for collecting UGC doesn’t have to be complicated. You can have a Google Form or Doc with some pointed questions, or a swipe file. 
• If you’re not sure where to start with a new product, look at UGC for similar brands and products. People are already asking questions online. Do a social media or Google Keyword search!

Show Notes

• Tony Gray
• Tony on Linkedin
• How to Get a Trademark with Rian Kinney

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