Financial Advisor Marketing Podcast

Why Your Clients Physically Cannot Give You Referrals


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There is no shortage of tricks and tips created specifically for financial advisors who want to get more referrals.

And yet…

The entire industry struggles hard to actually land referrals. You might ask your clients to refer others to you in hundreds of different ways, but you can't trace back a single client to a referral.

The reason is actually quite simple:

Your clients physically cannot give you referrals because you're missing the most crucial ingredient to this formula. It's like trying to bake a cake without flour.

That's the bad news.

The good news?

Today's episode will shore up your referral game to such a level that every competitor you have won't be able to get any sleep at night because they're wondering how you do it.

Listen now to discover what it actually takes to cause a surge of referrals.

Show highlights include:

  • A common "dead on arrival" problem common with referrals that may explain why even your best clients never send even one referral (1:13)

  • Here is the exact reason why your clients physically cannot refer new clients to you even when they want and try to (2:34)

  • The "referral ready sentence" technique to give to your best clients so they can happily send you referrals from dinner parties, barbecues, and other social outings (2:44)

  • Why there are endless amounts of referral tactics and tips for advisors that are completely useless at creating referrals (and how going "upstream" addresses this problem in a way no tactic or tip ever can) (4:32)

  • The "Four Zeros of the Referral-pocalypse" - this is the real reason why you get no referrals (and why you won't get any referrals until you address it) (6:02)

  • How simplifying your value proposition to an offensive (to you) level can cause a surge of new referrals booking appointments with you (7:38)

  • The hidden psychological reason why having more credentials makes you less attractive to potential clients (10:04)

  • 4 things your referral ready sentence must have or it will fall on deaf ears and generate no new referral clients (13:51)

  • A few before & after examples of the typical advisor referral sentence vs the 4-pronged "referral ready sentence" (you'll understand just by listening why my system wrecks the typical one into shambles) (17:41)

  • Not getting any referrals from your clients? Use this 4-step system to reverse this trend as soon as tomorrow! (18:52)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

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Financial Advisor Marketing PodcastBy James Pollard

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