The Revenue Formula

Why your GTM needs a digital twin


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How do the biggest engineering projects in the world avoid potential disasters? They create a digital replica to address problems before they become problems.


Stealing from the world of engineering, in this episode, we walk you through how you can create a digital twin of your GTM engine in order to help you focus on execution. 


  • (00:00) - Introduction
  • (02:13) - It starts with a twin
  • (07:26) - Applying a digital twin to business
  • (09:13) - What does the twin consist of?
  • (13:18) - Planning
  • (21:13) - Execution
  • ...more
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    The Revenue FormulaBy Toni Hohlbein & Raul Porojan

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