You already know your offer is good. But if you've ever stared at a blank doc wondering what to write, when to post, or why nobody seems ready to buy when you finally launch, this episode is going to feel like a deep exhale. Copywriter Emily Conley of Emily Writes Well is back on the podcast (and on YouTube for the first time!) to break down the 3 phases of launch copy every creative business owner needs: Plan, Prime, and Promote.

Emily Conley is a copywriter, copy teacher, and sales strategist who helps her clients use the power of their personality and voice to attract their dream clients and make sales that feel natural. She also knows my brand voice so well that she's written several pages of my own website, so yes, she is the real deal.

What you'll learn in this episode

• Why 80% of your launch copy is written before you ever hit publish (and what that actually means for your prep)
• How to find the one core promise of your offer when your brain says, "but it does 45 things."
• The real reason people don't buy (hint: it is almost never the price)
• What "priming" your audience looks like and why you should not be selling during this phase
• How to talk about your offer without mentioning your offer yet
• The rinse-and-repeat description strategy that builds recognition without reinventing your messaging every day
• Why a launch with zero sales is still a launch worth doing

Resources & Links Mentioned In This Episode

▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/launch-copywriting-tips-creative-business-owners/

▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends

Connect with Me (Dolly DeLong Education)

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