You put together your offer, built the sales page, sent the emails, posted on Instagram... and then heard crickets. Sound familiar? In this episode, I'm sitting down with Abagail Pumphrey, CEO and co-founder of Boss Project, to talk about what actually makes or breaks a launch. Spoiler: it's probably not your offer that needs changing. Grab your notebook because Abagail is not holding back.

Abagail has been in the online business space since 2015 and has worked with over 30,000 clients worldwide. She has launched everything from services to group programs to digital products, and she has seen results ranging from $0 to well over six figures. She is sharing what she has learned from it all, the wins and the face-plants alike.

What you'll hear in this episode

• Why messaging is almost always the real problem when a launch underperforms (not your offer, not your price)
• The four things people will always spend money on, and how to tie your offer to one of them
• A full breakdown of the buyer's journey: awareness, engagement, lead, buyer, advocate
• Why 80-90% of photographers are stuck doing nurture marketing when they actually need discovery marketing
• The sushi conveyor belt approach to choosing which trends to follow (and which to let pass)
• How long should you actually commit to a launch strategy before deciding it does not work
• A real story about a launch method that converted well but destroyed personal time

Read the entire blog post here: https://systemsandworkflowmagic.com/launch-strategies-for-photographers/

Connect with Abagail Pumphrey:

📱 Instagram: @abagailsays 💻 Website: https://bossproject.com/ 🎙️ Podcast: The Strategy Hour (available wherever you listen to podcasts)

Connect with Me (Dolly DeLong Education)

💻 Website 📱 Instagram 🎥 YouTube

Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:

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