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Keywords

beauty business, website design, salon marketing, lead generation, online booking, SEO, business growth, salon owner tips, digital marketing, client engagement

Takeaways

Your website is the foundation of your marketing.

Capture leads on your website to avoid losing potential clients.

Investing in a professional website is crucial for business growth.

Data tracking is essential to understand website performance.

A functional website should work 24/7 for your business.

DIY websites can cost more in the long run than hiring a pro.

Your website is your most important employee.

Keep your website updated to maintain relevance.

Online booking is essential for capturing clients outside business hours.

A well-designed website builds trust with potential clients.

Sound Bites

"Your website is the front door to my salon."

"A well-built website is not an expense."

"Your website should work 24-7 for you."

Chapters

00:00 Introduction: The Journey Begins

03:55 The Importance of a Functional Website

08:17 Website as a Business Tool

11:08 Investing in Professional Help

13:56 Understanding Website Metrics

17:16 Common Mistakes to Avoid

20:14 The Cost of a Poor Website

23:04 Action Steps for Improvement

26:02 Conclusion: Your Website's Role in Success