Sam and Adrian are joined by author Will Cockrell to discuss his new book titled "Everest Inc." Will, who has covered the Mt Everest climbing season as a journalist for nearly 2 decades, chronicles the development of an industry that, each spring, becomes a focal point of the outdoor media.

Everest Inc.: The Renegades and Rogues Who Built an Industry at the Top of the World

Featuring original interviews with mountain guides and climbers—including Jimmy Chin and Conrad Anker—this vivid and authoritative adventure history chronicles one of the least likely industries on guided climbing on Mount Everest.

Anyone who has read Jon Krakauer’s Into Thin Air or has seen a recent photo of climbers standing in line to get to the top of Everest may think they have the mountain pretty well figured out. It’s an extreme landscape where bad weather and incredible altitude can occasionally kill, but more so an overcrowded, trashed-out recreation destination where rich clients pad their egos—and social media feeds—while exploiting local Sherpas.

There’s some truth to these clichés, but they’re a sliver of the story. Unlike any book to date, Everest, Inc. gets to the heart of the mountain through the definitive story of its greatest the Himalayan guiding industry. It all began in the 1980s with a few boot-strapping entrepreneurs who paired raw courage and naked ambition with a new style of expedition planning. Many of them are still living and climbing today, and as a result of their astonishing success, ninety percent of the people now on Everest are clients or employees of guided expeditions.

Studded with quotes from original interviews with more than a hundred western and Sherpa climbers, clients, writers, filmmakers, and even a Hollywood actor, Everest, Inc. foregrounds the voices of the people who have made the mountain what it is today. And while there is plenty of high-altitude drama in unpacking the last forty years of Everest tragedy and triumph, it ultimately transcends stereotypes and tells the uplifting counternarrative of the army of journeymen and women who have made people’s dreams come true, and of the Nepalis who are pushing the industry into the future.