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In this episode of The Rural Dispatch, we sit down with Will Epperly, 2022 World Livestock Auctioneer Champion and co-owner of Dunlap Livestock Auction, to talk cattle, markets, and mentorship. 

From growing up in his family's sale barn in Virginia to becoming one of the top voices in the industry, Will shares the path that led him to earn the world champion title and co-own one of Iowa’s most respected livestock markets. We dive into what it really takes to become a world-class auctioneer, how he sees the cattle market evolving, and why he’s passionate about educating folks outside of agriculture on just how much producers care about their cattle and communities.

Whether you’re in the ring every week or just curious about how livestock markets work, this conversation is full of heart, humor, and real talk about what it means to be a leader in rural America.

Mark Your Calendars: The 2025 Livestock Marketing Association (LMA) Annual Convention will be held June 4th-6th in Omaha, NE. Dunlap, IA will take center stage June 7th as it hosts the 2025 World Livestock Auctioneer Championship — a  huge moment for Will, Dunlap Livestock, and the entire community. If you’re in the Midwest, it’s worth marking your calendar.

Resources & Mentions:

DUNLAP LIVESTOCK AUCTION | Facebook

LIVESTOCK MARKETING ASSOCIATION | Facebook

IOWA'S BEST PORK TENDERLOIN | Dairy Sweet

Women Managing the Farm

Registration is officially open for the 2026 Women Grow the Farm Conference, the premier event dedicated to inspiring, connecting and empowering women shaping every facet of agriculture. The conference will be held February 12–13, 2026, in Manhattan, Kansas. Visit womengrowthefarm.com/registration to register! 

Beef Hub App – Built by cattle haulers, for cattle haulers. Tools to make your job easier out on the road. Use referral code RURAL to sign up.

➤ Download the Beef Hub App | Google Play

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