Virtual Reality and Augmented Reality have been around for years, and billions have been spent on popularising them, so far to little avail.

Ed Butler dons an Oculus Rift at London's Natural History Museum to experience a VR journey through its collection, and speaks to John Casey, chief executive of Factory 42, which designed the experience. But despite big investments by the likes of Google, Facebook, Imax, Disney and others, sales of VR and AR headsets are still a fraction of traditional gaming consoles such as Sony PlayStation.

Jeremy Dalton, who heads the AR/VR team at consultancy PwC, says that's about to change. But Stephanie Riggs, author of “The End of Storytelling", says that first content producers need to get out of their comfort zone of traditional narrative telling, and embrace AI-generated stories.

Producer: Joshua Thorpe

(Picture: Man using Oculus Rift VR headset; Credit: dangrytsku/Getty Images)