Sneezing, coughing and catching a cold from the other side of the Atlantic might be this year's theme for UK advertisers.

In this episode of The Campaign Podcast, host and tech editor Lucy Shelley is joined by deputy editor Gemma Charles, features editor Matt Barker and culture and creativity editor Alessandra Scotto di Santolo. The team discusses brands' reaction to Trump's re-election, after his inauguration on 20 January, and to Meta's overhaul of its global DEI programmes and US fact-checking policies. From purposeful ad campaigns that will bridge divides in society, to the re-adjustment of media spend on social media platforms, the Campaign team reveals industry leaders' reactions to US politics' effects on adland. 

Further reading:

• Meta scraps fact-checking on Facebook and Instagram 
• Outvertising announces it will no longer work with Meta
• Advertisers need not fear a heightened political climate 
• The short-sightedness of caving to the culture war
• From inauguration to insight: how brands can bridge divides in a polarised world
• How can UK adland champion DE&I in the Donald Trump era? 
• The Year Ahead 2025: Brands

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