The Interview Discusses: 

• The rise and fall of GE.
• What could have been done to save General Electric.
• Who is to blame for GE’s demise.
• His in-depth interviews with both Jack Welch and Jeff Immelt. 
• The fundamental error that Jack Welch made that tarnished his legacy.
• How GE capital almost filed for bankruptcy during the financial crisis.
• What Disney can learn from GE’s succession issues.
• The mistake GE made by selling NBC Universal to Comcast (and one thing about the deal you probably  never knew).
• His latest media venture called Puck.
• And much more…

William D. Cohan, a former senior Wall Street M&A investment banker for 17 years at Lazard Frères & Co., Merrill Lynch and JPMorganChase, is the New York Times bestselling author of three non-fiction narratives about Wall Street: Money and Power. His new book Power Failure: The Rise and Fall of an American Icon, about the rise and fall of GE, once the world’s most powerful, valuable and important company, was published in November 2022 by Penguin Random House. He is a founding partner of Puck, a digital publication owned and operated by journalists, and a writer-at-large for Air Mail. For 13 years, he was a special correspondent at Vanity Fair. 


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