This week on WCR Nation, we're diving into one of the most powerful (and affordable) marketing tools for window cleaners: EDDM—Every Door Direct Mail. We’re joined by Print Steve, the go-to guy for direct mail success in the home service industry.
If you’ve ever wondered how to get more customers for your window cleaning business without blowing your budget, EDDM might be your answer. It’s simple, targeted, and it guarantees that potential clients will physically hold your ad in their hands.
But here’s the deal—like any marketing strategy, it has to be done right. In this episode, we’ll cover how window cleaners can maximize their reach, design mailers that convert, and dominate their local market one mailbox at a time.
In this episode:
What is EDDM and how does it work for window cleaners
Why direct mail still works in 2025
How to target the right neighborhoods
Design tips that actually get responses
What mistakes to avoid when launching a campaign
How much it costs and why it’s worth it
Listen now on Spotify, YouTube, and Apple Podcasts!
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