You already know the importance of win/loss analysis, but do you really know how you should be doing it?

Rich Schroeder, president and founder of Anova Consulting Group, returns to Pragmatic Live to continue his discussion on win/loss analysis. Not only is it important to do win/loss analysis at your company, but it’s important that you do it right. Rich talks about the goals and pitfalls that can happen when win/loss analysis is and isn’t done correctly, and how to use the data to really benefit your organization.

Check out our previous podcast with Rich Schroder, Win/Loss Analysis: Why You Should Be Doing It for more great information. If you’re looking for great tools on how to do win/loss in your organization, make sure you take our Foundations and Focus courses, and check out our resource center. Be sure to listen to our other great podcasts, and subscribe so you never miss another great episode.