Winsight's Grocery Business editor, Jennifer Strailey, talks with Jan DeLyser, Vice President Marketing at the California Avocado Commission, about how the CAC supports grocery retailers beyond stocking their stores with consistently high-quality California avocados. Find out how the CAC helps retailers capture shoppers' attention in the digital landscape through various retailer programs, the importance of local and sustainability, and if there truly is an avocado "season." Listen now.