When Keith Krach first heard of Docusign, he knew it could be huge. He was convinced it would capture one of the biggest markets ever seen. He also knew exactly the play he needed to run to get it there, based on his decades of experience in the C-suite. He shares the secrets he collected over the years so Docusign could, as he says, "go mach 3 with our hair on fire."

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Why growth isn't always good, and how to infuse integrity into a toxic company culture. Zenefits was on its way to a multi-billion dollar valuation but, behind the scenes, it was all about to come crashing down. When Jay Fulcher was called in to save the company, his first job was laying off almost half its employees.

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When Bill George was a kid, he didn't dream of becoming a pro-athlete or an astronaut or a famous musician. Instead, he imagined the Fortune 500 companies he would lead as CEO. He achieved the dream when he took a medical technology company called Medtronic from a fledgling operation to a Fortune 500 company in 10 years. Yet, he was unsatisfied and felt lost. Then, his career took a turn toward academia and the study of leadership. His book, True North, has become a seminal book in leadership studies.

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Jeff Jones is no stranger to crisis. From the 2013 Target data breach to a tumultuous period at Uber, he's helped navigate companies out of some tough situations. So, when Jeff became the President and CEO of H&R Block in 2017, he was prepared. How a young man from West Virginia went from being an ad guy to heading one of the biggest tax preparation companies in the US during a global economic downturn.

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Steve Mollenkopf started working as an engineer at Qualcomm right out of college. After ascending to the top of the Engineering division, Mollenkopf thought that he'd reached his peak promotion in the company — that is, until he became CEO and led the company through some of its highest and lowest moments.

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Dave Ramsey learned about debt the hard way: he'd made money, lost money, and declared bankruptcy, all before his 30th birthday. How he went from selling books out of his trunk to becoming a best-selling author and financial advisor to millions.

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When Ken Hicks became CEO of Foot Locker in 2009, the company didn't have a leg to stand on: the economy was in a recession, sales were down almost a billion dollars, and the brand was widely expected to collapse along with indoor shopping malls themselves. How Hicks used a commitment to better storytelling to help Foot Locker get back on the right foot.

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Jason Fried, the CEO and co-founder of Basecamp, doesn't want you to come to meetings. He insists that you work no more than 40 hours a week; 36 in the summer. He doesn't really want you coming to the office either... and this approach has helped make Basecamp hugely successful. In this episode, Fried describes how he's built an institution by bucking a lot of conventional wisdom.

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There are a few dirty little secrets about the way modern ice cream is made, but Graeter's ice cream is different. They use a process that's well over one hundred years old, even though that means the company has to stay small. Richard Graeter is part of the fourth generation to run this family company, and he wouldn't have it any other way.

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Beth Comstock is comfortable with change. In college, she wanted to be a doctor, but organic chemistry wasn't her strong suit, so she shifted to journalism. When journalism didn't work out, she started working in publicity. So, when GE bought NBC in 1986 right as Beth was starting her career in advertising, she was ready to adapt again. She worked her way to becoming CMO of GE and then, the company's first female Vice Chair of Business Innovations.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.