In this episode of Content Briefly, we’ve interviewed Sam Balter, Head of Content at Wistia, and discussed the evolution of video content in business, building a strong video content strategy, and more.

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Timestamps:

00:00 Intro
01:14 Who is Sam Balter?
01:52 What Wistia is about and its customer base.
03:06 Wistia’s features and benefits for businesses.
05:32 Overview of Wistia’s content strategy.
07:05 Using video to build strong brand affinity.
10:13 How video marketing has changed post-pandemic. 
13:09 How customer expectations have influenced video marketing.
17:23 Video content creation and organization strategies.
23:49 Benefits of video for content marketers.
31:29 Text vs. Video: Which is of higher priority for Wistia?
36:56 How Wistia’s state of video report works.
38:42 Maintaining brand consistency: marketing by committee vs autonomy.
44:01 Cons of the traditional assembly line model of content creation.
46:25 Thinking about video production like creators. 
47:57 The rise of 10x content marketers.
50:16 Learn more about Sam Balter and Wistia and get in touch.
51:09 Outro

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Useful Links:

Website: http://www.wistia.com/

Sam on LinkedIn: https://www.linkedin.com/in/sambalter/

Video Marketing Statistics: https://wistia.com/learn/marketing/video-marketing-statistics

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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