I was asked to taste a wine and give an opinion of its quality. It was very good. A St. Emilion from a Chateau I did not know. The wine had never been in the US, and the wholesale company was new to the idea of even carrying a St. Emilion. My curiosity required me to ask the wholesaler, "Maybe the Chateau owner will come on the show?"  "Let me check." "He would love it"

So then I though I'd best look up the guest (this was one hour before his arrival). OMG..this Zaya Younan is a formidable businessman with over 1200 patents, 5 hotels, three golf courses, a fine cigar company, and now 2 Chateaux in France. I was humbled; for him taking the time to drive to my studio to be on the podcast, shows serious humility....but maybe I shouldn't be so surprised. This is often a trait of successful people: Do what it takes.

 

Zaya Yonan’s story is so cinematic, you’d think Spielberg had optioned it already—after all, how often do you meet someone who bought his ticket to America at age 13 by painting bicycles and hustled his way from Tehran’s crowded streets to the boardrooms of General Motors, before helming a global luxury empire of vineyards, hotels, and world-class spirits? On this episode, you’ll be invited deep into Zaya’s personal odyssey, where survival, vision, and relentless drive transform childhood struggle into the highest echelons of success. You’ll hear how a chance encounter with an American principal in Iran sparked the dream that shaped his life, how the hunger for opportunity forged discipline and resilience, and how an immigrant’s appreciation for the nuances of culture, flavor, and ambition blossomed into a lifelong pursuit of excellence. Layer by layer, the conversation uncorks everything from engineering breakthroughs at GM—where Zaya’s after-hours tinkering changed the game—to his uncompromising standards in wine, cognac, and vodka; you’ll discover why he believes terroir and tradition trump short-cuts and quick profits every single time. Along the way, you’ll learn why luxury, for Zaya, is less about showmanship and more about a soulful, intellectual connection—whether you’re savoring a Saint-Émilion Grand Cru or admiring a watch. Listeners will leave with more than stories: you’ll gain rare insights into what makes a wine “talk,” how French winemaking culture prioritizes complexity over convenience, and how food, heritage, and even adversity can fuel an entrepreneurial spirit. Most importantly, you’ll reflect on how Zaya’s tale of grit and gratitude reframes both the immigrant experience and the real reasons we chase—and cherish—luxury.

Try the wines here:  www.frenchconnectionwinespirits.com.

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