One of the more intriguing elements of wine is that it can appeal to a wide range of people. In wide range, I mean it has appeal on so many different levels; a novice can just enjoy their favorite wines from the supermarket and delve into the history when inclined; a collector can peel each wine back and learn of its origin and take it a step deeper, the wine enthusiast that wants to put their toe in the water of wine knowledge can enroll in one the wine certification organizations and earn a certification and then there's a couple of levels of wine knowledge until you basically stop at Charles Ludington. With two bachelor degrees, one masters and a Phd. One might say he has reached a level few, if any, other academians have reached.

And because of his time in front of students in a class room, Charles can articulate this knowledge in an understandable and intriguing way.

If you think the world of wine is all swirling glasses and sniffing bouquets, wait until you’ve heard Charles Ludington—Chad, to his friends—uncork a few bottles of historical truth. Armed with not just one, but four degrees in history (and a résumé that includes playing basketball in Paris and working on the New York wine retail frontlines), Chad isn’t your typical wine academic; he’s something of a one-man bridge between eras, cultures, and even social classes. Dive into this episode, and you’ll learn how wine is far more than a drink—it is a lens onto everything from class warfare to international politics, from covert Irish merchants shaping Bordeaux’s legacy to NBA stars dueling over Grand Crus in LA bistros. Chad traces the surprising paths that led Bordeaux’s cellars to be filled by Irish hands and explores why today’s elite collectors find meaning in a dusty bottle—sometimes as a symbol of status, sometimes a sensory revelation, but always as a marker of time and place. You’ll unpeel the layered tales of how wine moved from scandalous blends—once the height of fashion—to the hyper-strict appellations, and discover the very modern decline in wine’s appeal among young people, who instead find excitement in natural wines or, oddly enough, craft beer and cocktails. Along the way, you’ll reconsider the meaning of terroir, discovering just how blurred the boundaries of authenticity, tradition, and marketing really are. By the end, not only will you be able to spot the politics in your glass and the shifting gender codes of rosé, you’ll also taste the romantic—and sometimes subversive—human stories that echo through every sip. This episode braids together centuries of intrigue, innovation, and, yes, a fair bit of competitive one-upmanship—pulling back the curtain on how wine tells the story of us all.

#WineHistory #WineCulture #Bordeaux #NBAWine #WinePolitics #Terroir #WineEducation #WinePodcast