In this Work in Progress segment of The Edge of Work, Al Dea is joined by Dr. Shonna Waters, CEO and Co-Founder of Fractional Insights, to explore the intersection of AI, leadership, and the future of work. Together, they assess the possibility of “BS Jobs," debate what a “decline in conscientiousness” really means, and examine why CEO narratives about AI adoption don’t always match reality.

Links

• Shonna’s Website: https://www.fractionalinsights.ai/ 
• Shonna’s LinkedIn: https://www.linkedin.com/in/shonna-waters/
• Al’s Website: https://www.al-dea.com/ 

Articles:

• Article 1: https://grimoiremanor.substack.com/p/no-conscientiousness-hasnt-collaped?r=un33&utm_campaign=post&utm_medium=web&triedRedirect=true
• Article 2: https://fortune.com/2025/07/02/ai-work-salesforce-benioff-nadella-microsoft-pichai-google/
• Article 3: https://www.fastcompany.com/91391631/how-ai-is-exposing-the-bs-economy-ai-work-productivity
• Article 4: https://www.linkedin.com/posts/shonna-waters_the-ai-adoption-journey-doesnt-start-with-activity-7363567159911882752-yJpG/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAE3zicBfrtScfTifWDhDOVxFn_o6oUna5o