We're joined this week by Jerry Lyons. He's the king of content, the estate agency Pulitzer prince...a man who writes words good. He’s an award-winning former journalist turned content writer and Founder of the Estate Agent Content Club. 

Jerry creates interesting, informative and entertaining articles for independent estate agents and in this episodes he shares all on what makes content get attention, why it's a long term game, why you need to think about content outside of listings and market share and gives us an outsider-ish's perspective on what world class agency looks like.