Paul Long is widely known as one of the UK's leading estate agency focused Facebook marketers. He knows more than a thing or two about the property business as well, having grown up and worked in his family's estate agency business that he now runs as Managing Director.

Outside his own world class agency, he runs programs around the dark arts of Facebook lead generation and a huge number of agents credit him with directly increasing their own revenue. We talk through first steps, what makes great content, what the goal of a Facebook campaign should be and how to really get Facebook working for you, rather than you just giving it money for little return.