In today’s podcast we are looking at the power of influencers for your online store. Finding the right influencer can help increase you goals whether they are sales or brand awareness. But are you looking in the right places and at the right people? The idea of an influencer can plant all kinds of expectations and, to help us learn more about not only who these influencers might be, but also how you can cultivate them, I have brought on Danny Brown, Marketer and Strategist. He is also the co-author of of book, Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing.
We chatted about:
* How to define an influencer for your online retail products
* If finding a celebrity is essential when choosing an influencer
* How to approach the right influencer for your products
* What guidelines and expectations should be set with your influencers
* What determines an influencer’s length of time with your product and/or brand
Thanks to your Sponsor, Bluehost
Transcript
You can also download a pdf of the full transcript here: WordPress eCommerce Show Episode 88 July 5 2017
Bob Dunn: Hey, everyone, and welcome back to the WP eCommerce show. Bob Dunn, here, BobWP on the web. Today we are stepping into the world of influence marketing. You’ve probably heard this term a lot. For many, it’s a big part of their marketing strategy, but it’s also a gray area to a lot of store owners who may not understand exactly what it includes, or is, or how it would benefit their online sales.
To help us clarify this, and dive into it deeper, I’m bringing in my longtime friend Danny Brown, who is a co-author of the book Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing.
Hey, Danny. Welcome to the show.
Danny Brown: Hey, Bob, and thanks for having me. That’s quite the mouthful, when you say the book title that way, when you add the subtitle. It’s quite the odd mouthful there.
Bob: I know. I was just thinking, “Okay. I guess I could have said Influence Marketing, period, and left it at that.”
Danny: No, it’s true. Thinking back, when we did the book, it was more from an SEO point of view, for search terms and that. One of the things that Sam, my co-author, and I didn’t want was to be tied to social media influence, because that was the time of the whole Klout and Kred carryon. The publisher made a great point about when people search for books online, they’re searching for these X, Y, Z terms. It fits in the ballpark somewhere, so that’s how the long subtitle evolved.
Bob: Yeah. That makes total sense. It’s one of those things. At least that isn’t your job title, somewhere.
Danny: I tell you, if it was, I think I’d go work at Costco, filling a warehouse, or something, because I could not live with that title.
Bob: All right. Well, II know you’ve worn many hats over the years. You recently have a new position. You’re doing a lot of stuff. We blogged together. Long history between you and I, but what are you up to these days? Let our listeners know, besides this book you wrote some time ago, what are you doing. What keeps you busy these days?
Meet Danny Brown, Director of Brand Strategy at Kayak Online Marketing
Danny: Yeah, also I’ve got two young kids, so they keep me busy regardless of what I do professionally. I just recently started as Director of Brand Strategy at Kayak Online Marketing. We’re an inbound marketing agency that relies...
