WP eCommerce Show

WP eCommerce Show

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WP eCommerce Show episodes

  • Twitter for Online Retailers with Dustin Stout - WP eCommerce Show

    In Episode 91, we have invited back digital media consultant Dustin Stout, to help us explore how online retailers can get the most out of Twitter. Dustin was on an earlier show where we talked more about the broad picture of social and eCommerce. This time, we are focusing on the world of tweets. Most online retailers think more of Facebook and Pinterest when looking at what resources will help them on social. But I encourage you to listen to Dustin’s insights on Twitter. You may just find that you were missing out on something.
    We chatted about:

    * How Twitter can overall be a great choice for an online retailer
    * The strategies of tweeting without it looking like just another big advertisement
    * What products might work or not work on Twitter
    * How to place your social share buttons strategically on your product pages
    * Dustin’s thoughts on Twitter etiquette and those auto direct messages

    Here are some other podcast episodes that talk about social and your online store:
    Instagram vs. Pinterest for Online Shop Owners and Retailers
    Scheduling Social for Your Online Store
    Using Social Media to Sell the Right Way with Mack Collier
    The Combined Power of Sales Funnels and Facebook for Your Online Store
    How to Manage Customer Relationships on Twitter with Gini Dietrich

    Thanks to Our Podcast Sponsor: Bluehost

    Transcript
    You can also download a pdf of the full transcript here: WordPress eCommerce Show Episode 91 July 17 2017
    Bob Dunn: Hey everyone and welcome back to the WP eCommerce Show. Bob Dunn here, also known as BobWP on the web. Today we start our series, How to Use Social to Grow Your Online Store Sales. To kick it off, we are going to explore Twitter and discover some ways it can benefit the online retailer. To help us with this, I have invited digital media consultant Dustin Stout for a second guest spot. In his first appearance, he gave us an overview of social and eCommerce. Today, he will be sharing great insights on the power of Twitter and how to get customers to share your products.
    Hey, Dustin. Welcome to the show.
    Dustin Stout: Hey, Bob. Woo-hoo.
    Bob: Okay, well Patrick was just on again. He’s at number four…
    Dustin: Oh, man.
    Bob: So we’re pretty good. We’re going to do this Saturday Night Live thing.
    Dustin: Do I get a special jacket if I come on five times?
    Bob: Yeah. I’m going to think of something unique. We’ll have to find a place where we can all sit around and pretend we’re important.
    Dustin: Awesome. Well, I’ll work on being cooler so I can get invited back for the third, fourth, and fifth time.
    Bob: All right. Well, before we get into these questions, I know there are probably some people that missed the previous show, maybe some people who don’t really know who you are. Tell us a little bit about yourself.
    Meet Dustin Stout, digital media consultant
    Dustin: Sure. I’m a humble little blogger. I started a blog about social media and creativity a while back. It was really just an outlet for me to share and teach what I was discovering in the world of social media. This was back in 2011, when Facebook was at its peak of coolness and not overrun with marketers.
    33 min
  • Helping Developers Understand Your Customers’ Needs

    In Episode 90, we are talking about a strategy that is ripe for implementation in businesses large and small. Often developers, who are busy in the trenches working on your products, don’t have the opportunity to really understand your customers and their needs. They hear from managers with their own ideas of what that next feature should be or hear everything via someone in the middle. But to truly understand customers, the developer needs to get out of their comfort zone and interact with them. That is why I invited Drew Wilde, Associate Product Manager at Bluehost, to join us. They have several strategies and programs in place to make this exact thing happen and the results have been nothing short of amazing. Join us to learn more about how you and your company or online store might take these vital next steps.

    Helping Developers Understand Your Customers’ Needs
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    24 min
  • Helping Developers Understand Your Customers’ Needs - WP eCommerce Show

    In Episode 90, we are talking about a strategy that is ripe for implementation in businesses large and small. Often developers, who are busy in the trenches working on your products, don’t have the opportunity to really understand your customers and their needs. They hear from managers with their own ideas of what that next feature should be or hear everything via someone in the middle. But to truly understand customers, the developer needs to get out of their comfort zone and interact with them. That is why I invited Drew Wilde, Associate Product Manager at Bluehost, to join us. They have several strategies and programs in place to make this exact thing happen and the results have been nothing short of amazing. Join us to learn more about how you and your company or online store might take these vital next steps.
    We chatted about:

    * How to get your developers out of their comfort zone and think like your user or customer
    * The unique approach Bluehost has taken to team visits with customers
    * Why it’s important to have your team members involved in support and the benefit of that
    * How to take the feedback given from customers and make sure it is in the loop for all team members
    * The value of a User Experience Team that is embedded in development teams

    Thanks to Our Podcast Sponsor: Bluehost

    Transcript
    You can also download a pdf of the full transcript here: WordPress eCommerce Show Episode 90 July 12 2017
    Bob Dunn: Hey, everybody. Bob Dunn here, known as BobWP on the web. On today’s show, we are chatting about something that I have always wondered about. If you’re selling tech-oriented products, you likely have developers who are secluded in their cubicles, in their own little world of code. The feedback around customer needs needs might reach them through project coordinators or the marketing department. And although there is usually some channel they go through, they never really get to work with the customers directly and hear their problems and concerns.
    Can you imagine how much more effective it would be if those development teams were directly in touch with the customers? I’ve dealt with a lot of tech people over the span of my career, and I see this as a gray space. A lot of developers doi what they know best, but when it comes to communicating to customers, it can be a bit of a challenge. To help us better understand this, I’ve asked someone who’s actually doing it at Bluehost: Drew Wilde, Associate Product Manager at Bluehost. They are implementing this process, and I hear it’s going quite well. Hey, Drew, welcome to the show.
    Drew Wilde: Hey, thank you very much Bob. Happy to be here.
    Bob: Before we get into this conversation, I would like you to share with the listeners a little bit more about what you do at Bluehost.
    Meet Drew Wilde, Product Manager at Bluehost
    Drew: Yeah, of course. At Bluehost, I have the unique opportunity and privilege to lead a couple of development teams as we look for new features and products to improve the experience and the Bluehost product for current and future users of the Bluehost hosting platform.
    Bob: As a product manager, do you have a lot of experience yourself in development, or have you primarily worked mostly with developers, or have you not worked with them much at all? I’m just a little curious about that.
    Do you have experience in development yourself?
    Drew: That’s a great question, Bob. A lot of the product managers do come out of development. They’re former developers who have developed a strategic mind in order to better serve the company from a leadership and product building standpo...
    24 min
  • The Combined Power of Sales Funnels and Facebook for Your Online Store - WP eCommerce Show

    In Episode 89, we bring you into the second podcast in our series on Advertising and Sales. And since Facebook is so huge and something none of us can ignore, I thought what better subject than combining your sales funnels and the most popular social platform on the web. There are some great strategies to consider behind this concept and I asked Amber Turrill, a marketing consultant specializing in social media to join us on today’s show.
    We chatted about:

    * What a sales funnel is
    * The best avenues for advertising your sales funnel on Facebook
    * How to use Facebook without it looking like a big ad
    * A couple of real-life examples on successful sales funnels on Facebook
    * Amber’s thoughts on lead magnets

    Here are some other podcast episodes that talk about social and your online store:
    Instagram vs. Pinterest for Online Shop Owners and Retailers
    Scheduling Social for Your Online Store
    Twitter for Online Retailers with Dustin Stout
    Using Social Media to Sell the Right Way with Mack Collier
    How to Manage Customer Relationships on Twitter with Gini Dietrich

    Thanks to Our Podcast Sponsor: Bluehost

    Transcript
    You can also download a pdf of the full transcript here: WordPress eCommerce Show Episode 89 July 10 2017
    Bob Dunn: Hey everyone. Welcome back to the WP eCommerce Show. Bob Dunn here, also known as BobWP on the web. Today we are on the second show of our series in Sales and Advertising. To help us through the process of sales funnels and Facebook, I invited Amber Turrill, a marketing consultant who helps small to large businesses grow their revenue. Hey, Amber. Welcome to the show.
    Amber Turrill: Hello, Mr. Bob. How are you?
    Bob: Good. How are you doing?
    Amber: Excellent, excellent.
    Bob: Now, before we get into these topics, I have a couple of things. First, I want to tell everybody that if you enjoy this podcast and learn all this awesome stuff from Amber, she also was on our recent Lift Off Summit, which is available if you go to liftoffsummit.com, and she talked about PPC, pay per clicks. It’s well worth the money, just listening to Amber, but you’re also going to get 20 other experts, so go you might want to get yourself a full access pass.
    Amber: Woohoo!
    Bob: Secondly, Amber, before we get in deep and serious here, on Facebook, sales funnels and all that, why don’t you tell our listeners a little bit more about yourself.
    Meet Amber Turrill, Marketing Consultant at amberturrill.com
    Amber: Hello, everybody. I’m Amber. For the past 10 years, I’ve been a marketing consultant working in all sorts of digital disciplines, from pay-per- click, to social media, to email marketing. These days, what I do mostly is develop comprehensive marketing strategies for people, businesses small to large. I also build funnels for people, do funnel tracking, and improvements to make the funnels better. That’s pretty much it.
    Bob: Cool. This is definitely something I think people will be interested in. Facebook is huge. We all love to hate it. We know it’s a necessary evil. I guess I shouldn’t say that, but it is something that we need to do right.
    23 min
  • How to Find, Cultivate and Retain Influencers for Your Online Store - WP eCommerce Show

    In today’s podcast we are looking at the power of influencers for your online store. Finding the right influencer can help increase you goals whether they are sales or brand awareness. But are you looking in the right places and at the right people? The idea of an influencer can plant all kinds of expectations and, to help us learn more about not only who these influencers might be, but also how you can cultivate them, I have brought on Danny Brown, Marketer and Strategist. He is also the co-author of of book, Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing.
    We chatted about:

    * How to define an influencer for your online retail products
    * If finding a celebrity is essential when choosing an influencer
    * How to approach the right influencer for your products
    * What guidelines and expectations should be set with your influencers
    * What determines an influencer’s length of time with your product and/or brand

    Thanks to your Sponsor, Bluehost

    Transcript
    You can also download a pdf of the full transcript here: WordPress eCommerce Show Episode 88 July 5 2017
    Bob Dunn: Hey, everyone, and welcome back to the WP eCommerce show. Bob Dunn, here, BobWP on the web. Today we are stepping into the world of influence marketing. You’ve probably heard this term a lot. For many, it’s a big part of their marketing strategy, but it’s also a gray area to a lot of store owners who may not understand exactly what it includes, or is, or how it would benefit their online sales.
    To help us clarify this, and dive into it deeper, I’m bringing in my longtime friend Danny Brown, who is a co-author of the book Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing.
    Hey, Danny. Welcome to the show.
    Danny Brown: Hey, Bob, and thanks for having me. That’s quite the mouthful, when you say the book title that way, when you add the subtitle. It’s quite the odd mouthful there.
    Bob: I know. I was just thinking, “Okay. I guess I could have said Influence Marketing, period, and left it at that.”
    Danny: No, it’s true. Thinking back, when we did the book, it was more from an SEO point of view, for search terms and that. One of the things that Sam, my co-author, and I didn’t want was to be tied to social media influence, because that was the time of the whole Klout and Kred carryon. The publisher made a great point about when people search for books online, they’re searching for these X, Y, Z terms. It fits in the ballpark somewhere, so that’s how the long subtitle evolved.
    Bob: Yeah. That makes total sense. It’s one of those things. At least that isn’t your job title, somewhere.
    Danny: I tell you, if it was, I think I’d go work at Costco, filling a warehouse, or something, because I could not live with that title.
    Bob: All right. Well, II know you’ve worn many hats over the years. You recently have a new position. You’re doing a lot of stuff. We blogged together. Long history between you and I, but what are you up to these days? Let our listeners know, besides this book you wrote some time ago, what are you doing. What keeps you busy these days?
    Meet Danny Brown, Director of Brand Strategy at Kayak Online Marketing
    Danny: Yeah, also I’ve got two young kids, so they keep me busy regardless of what I do professionally. I just recently started as Director of Brand Strategy at Kayak Online Marketing. We’re an inbound marketing agency that relies...
    33 min
  • Selling Coffee with WooCommerce Subscriptions - WP eCommerce Show

    In today’s podcast we have the pleasure of talking directly with an online store owner. We love bringing in the various eCommerce experts, but there is nothing better than hearing the story from the perspective of the shop owner. TJ Fittis is the general manager of the successful Camano Island Coffee Roasters. In this show you will hear the unique story behind their business and how they have made a success of an online subscription retail site. If you are thinking of or starting a subscription site, this is a must-listen-to show.
    We chatted about:

    * The story behind their ethical coffee
    * When they took their product online
    * If WooCommerce was their first choice
    * Their challenges when working with the subscription model
    * What unique challenges there are to selling coffee online
    * How education and support has helped with both sales and customer retention
    * TJ’s two top tips for running an online retail business

    Thanks to your Sponsor, Bluehost

    Transcript
    You can also download a pdf of the full transcript here: WordPress eCommerce Podcast Episode 87 June 28 2017
    Hey everyone and welcome back to the WP eCommerce Show. Bob Dunn here, also known as BobWP on the web. As you may know, we occasionally bring on online store owners to share their stories with us. It’s always great to hear from our experts in marketing, social,  shipping, and many other aspects of running your eCommerce site. But there’s also so much to learn from the folks out there who actually run these online stores. There’s nothing better than hearing it firsthand. Today, I’m delighted to introduce TJ Fittis, owner of Camano Island Coffee Roasters. Hi, TJ. Welcome to the show.
    TJ Fittis: Hey, Bob. Thanks for having me.
    Bob: You bet. As I kept thinking about this, I thought,  “Coffee, coffee. I’m going to get tempted to have a cup of coffee while we’re talking.”
    TJ: I’ve got some here in front of me.
    Bob: Oh, man. I can almost smell it. Can I smell it? Before we get into the the main stuff, I do have some questions I want to go through with you. But first, can you tell us a little bit about yourself and your company?
    Meet TJ Fittis, General Manager, Cameron Island Coffee Roasters
    TJ: Sure. Yeah. I’ve been with the company for about six years now. I started in 2011 and became the marketing manager in 2012. Through a series of various growth hacker techniques, we ended up doubling our subscriber base. Our main product offering is our online coffee subscription program. We started that in 2012. Then we increased it by another 50% in 2013 with another project that I led called BuzzBox Coffee, which is a secondary coffee brand that we use on the East Coast.
    What’s pertinent to our conversation today is, after that, we got to a point where our different growth hacking tactics were manually band-aided together. But there was nothing really codified in one system that supported it all. We realized, as we were growing, that it was like a house of cards that was going to fall. So we took a step back in 2014 and 2015 and developed a series of plugins that make up our proprietary coffee subscription system. I project managed that project as well. Fast forward to today and I am the general manager of the company, overseeing day-to- day operations and specifically, the project management of our eCommerce piece.
    What inspired Camano Island Coffee Roasters to Go Online?
    Bob: Cool. Now, you said you’ve been with them the last six years.
    27 min
  • Why B2B Businesses Are Moving to a B2C Model - WP eCommerce Show

    In Episode 86, we begin our series on Advertising and Sales. To kick it off, I have asked sales expert and long-time friend Miles Austin to join us as we explore this interesting trend. In the past, businesses who sold to other businesses had focused strategies that were unique to B2B. But now, in keeping up with the times, they are finding that Business-to-Consumer B2C) sales strategies are much more effective.
    Listen to today’s show as we learn how this happened, why it happened and what we are seeing both now and possibly, in the future.
    We chatted about:

    * What sets B2B and B2C selling strategies apart.
    * Why we saw this shift in strategies.
    * How B2C strategies can benefit a B2B business.
    * When corporate and consumer preferences collide.
    * Where Miles sees us going in the future with this trend.

    Thanks to Our Podcast Sponsor: Bluehost

    Transcript
    You can also download a pdf of the full transcript here: WordPress eCommerce Show Episode 86 June 26 2017
    Bob Dunn: Hey, everyone. Welcome back to the WP Commerce Show. Bob Dunn here, also known as BobWP on the web. Today we are starting our next four-part series on sales and advertising. That’s a broad area, so we’ll have other episodes and series down the roads. To kick this one off, we’re switching over to selling your services.
    Yes, selling your services is also part of e-commerce and millions of people are doing this online. Being your own salesperson can be tough. I’ve learned that in my many years, for sure. If you’ve been doing it for a while you may have stuck to the concept of B2B. You know, business-to- business sales tactics. But guess what? Even though you may think that you’re going to stick to your guns, it might be time to start looking at B2C or, as we call it, business-to-consumer strategies, to sell to other businesses.
    To help us explore this exciting trend, I’ve invited my long-time friend Miles Austin, sales and marketing speaker and trainer. Hey, Miles. Welcome to the show.
    Miles Austin: Hello, Mr. Bob. Glad to be here. Looking forward to this conversation. I think it’ll be of interest. There’s a lot of exciting things happening.
    Bob: As I thought about this more and more, I think I understand some of the concepts but I’m anxious to dive into it and hear your thoughts. Like me, you’ve been in business for a long time. But before we get into this, do can you just tell our listeners a little bit more about yourself?
    Meet Miles Auston, Sales Consultant and Founder of Fill the Funnel
    Miles: Sure. I’ll give you the condensed version, my friend. I was in corporate technology sales for almost 30 years: selling computers, hardware, software, services around that to large corporate customers. Boeing, Starbucks, Microsoft, those were my customers; and I worked for really big companies like Dell and HP and Toshiba where I would sell their products to these customers. They could be local customers, small businesses, 100 employees or more, all the way up through the Microsofts and the Boeings of the world, with their massive structure and decision- making, etc.
    About 10 years ago I finally sold my last technology company. I left Dell about 13, 14 years ago. Moved back to Seattle and started my own company called FilltheFunnel.com. I started writing and sharing about sales tools and the technology and the impact it was having for all of us in the sales profession, whether it’s selling to corporate or selling to individuals. It didn’t really matter because selling is selling. There always will be some kind of human interaction.
    36 min
  • Why We Cut Our Email List by 60% - WP eCommerce Show

    In today’s podcast I am sharing with you our recent experience with cutting down our email list. We all know how critical it is to build up your lists, but how about doing a clean sweep of them? This recent adventure was inspired by a session that Paul Jarvis did on our Lift Off Summit. Listen to learn why and how we chopped our site by over half.
    Thanks to your Sponsor, Bluehost

    Transcript
    You can also download a pdf of the full transcript here: WordPress eCommerce Show Episode 85 June 21 2017
    Bob Dunn: Hey, everyone. Welcome back to the WP eCommerce Show. Bob Dunn here, also known as BobWP on the web. On today’s show I am flying solo instead of the having a guest, and there’s a good reason for this. I had thought of doing a post instead but the fact that building your email list is so critical to eCommerce sites, I thought I would share my story with you today. The fact that I have recently eliminated half of my email list may raise some eyebrows. But here’s what happened.
    I was editing some videos for our recent Lift Off Summit and listened to the first few minutes of the email marketing presentation by Paul Jarvis. And his simple insights at the beginning piqued my interest. He essentially said that he is more than happy to remove people from his lis—for a few reasons which I will get into in a bit. He also threw out the term vanity numbers. What he meant by this was that some people, whether it’s to impress or feel good about themselves, boast on their sites about the number they have on their mailing lists. 
    For example, on a couple sign-up areas of blogs in the WordPress space I saw this recently.
    Join more than 7,500 readers.
    Join 30,000 happy subscribers.
    Now there are sites where this number is even larger. But I got to thinking. 7,500 readers? Are they all really readers? What about 30,000 subscribers? Fair enough, they are probably subscribers. To explain where I’m heading with this, let me give you a bit of history on our site.
    Over the last 2-3 years we have done some transitions. Adding podcasts, changing the focus of our site to to be more around eCommerce. Moving away from the WordPress basics. Sure, we have a ton of content in our archives that still drives a lot of beginners to our site, but that’s not the point I’m trying to make. Because of our changes, and the change in content, our audience has also changed. And since the change, I have seen subscribers staying pretty even with subscribes and unsubscribes.
    Before you start, decide the purpose of your email list.
    But here’s the deal about our email list. In the past, I cultivated different sub-sets of audiences through a variety of strategies. We have sent out a newsletter with content only available through the email. Other times, people received an ebook for subscribing. Now, of course, people subscribe specifically to get updates to the blog. So, as you can guess, it’s not a high priority in the sense of building a huge list as we are not upselling or trying to drive people through a sales funnel. It’s simply an update on the blog.
    Now if and when we change this at some point, that is an entirely different conversation. But let’s talk about those numbers and how I went about removing half of our subscribers. 
    As I mentioned at the beginning, Paul Jarvis had some good insights into his strategy. In a nutshell, it was about getting rid of the dead wood in his list. And since our list was generated over some serious time,
    15 min
  • How to Ensure That Your Videos are Selling Your Products - WP eCommerce Show

    In Episode 84, we wrap our series on  Growing Your Online Sales by chatting with Chris Johnson, founder of Simplifilm about how important it is to make sure that your product videos are doing their job.
    This is a wide-open topic, but we touch on the basics that will help you make sure you are headed in the right direction when creating videos for your products. We all understand how critical a role videos play in content marketing. But because they are used so extensively, you you need to learn how to stand out from your competitors. Listen as Chris shares how they find ways to bring success to your video projects.
    We chatted about:

    * The top three must-haves for an effective product video
    * How to extract testimonials from your customers
    * What makes a video go viral
    * Advice on other social platforms besides YouTube amplify your audience and extend your reach
    * The potential for Facebook live and product videos
    * How to decide if you should move from DYI to hiring a video production professional

    Thanks to Our Podcast Sponsor: Bluehost

    Transcript
    You can also download a pdf of the full transcript here: WordPress eCommerce Show June 19 2017 Episode 84
    Bob Dunn: Hey, everyone. Welcome back to the WP eCommerce show. Bob Dunn here, also known as Bob WP on the web. On today’s show, we are into the last episode of our Growing Your Online Sales series, and we’ll be talking about the art of effective videos for your online products. As we all know, videos are huge, and something you cannot ignore. To help us learn more about this, I’ve asked Chris Johnston, a media and sales consultant, to join us today.
    Hey Chris, welcome to the show.
    Chris Johnston: Thanks for having me, Bob. I’m happy to help.
    Bob: Cool. Now, I know my listeners will be chomping at the bit to hear your insights. Everybody wants to know about video. But before we get into those questions, can you tell us a little more about yourself and your company?
    Meet Chris Johnson, Founder of Simplifilm
    Chris: Absolutely. I own a company called Simplifilm. I started it in 2011. We make high-end product demo videos, explainer videos, and book trailers for anybody from an internet marketer who wants to do something, all the way up to Fortune 500 companies, flagship clients that have included Ryan Holiday, Seth Godin, and Arianna Huffington. Through Arianna, we got to work will.i.am and Scarlett Johansson. And, we’ve worked with Google Ventures-backed companies, 500 Startups-backed companies and everything in between. We did the original video for Gravity Forms when Gravity Forms professionalized and went big-time. So, we’ve had a lot of experience in and out of the WordPress ecosystem doing videos.
    Bob: Very cool. I know I’ve seen bits of your work here and there, so I can attest to some really cool stuff you’ve done. And, I would encourage people after this podcast to go to your site, and I’m sure you probably have some samples or some links to some of your fine work that they can check out.
    Chris: We do. We do.
    In an nutshell, what are the top three must-haves for an effective product video?
    Bob: All right. So, let’s dive in here, and these are very broad questions.  I’m going to kind of let you just run with them.
    To start with, what is really, the top three essentials for an effective product video, in a nutshell?
    Chris: Sure. We’re going to take a step back from that and we’re going to make sure that we’re focused. So, we’re going to assume that we’re making a focu...
    25 min
  • How to Manage Customer Relationships on Twitter with Gini Dietrich - WP eCommerce Show

    In today’s podcast we are talking about Twitter. Not selling on Twitter, but instead how to manage customers on Twitter. Whether they are ranting about your product, your customer service, or, on the flip side, complimenting you, we look at all sides and how you can best manage any situation. To help us dive into this we invited Gini Dietrich, Founder of CEO of Arment Dietrick, a Chicago-based integrated marketing communications firm.
    We chatted about:

    * Why Twitter is the platform of choice for customer rants and raves
    * How soon you should act on any customers negative comment on Twitter
    * Here recommendations of steps an online retailer should take if someone is bashing their product that they have purchased
    * Does a response on Twitter undermine your customer support and does it lead encourage that person and others to assume Twitter is the place to get help
    * How customer relations and support have changed via social
    * Should an online retailer feel obligated to follow-back or respond via direct messaging
    * What has been the recent key to the revival of Twitter

    Here are some other podcast episodes that talk about social and your online store:
    Instagram vs. Pinterest for Online Shop Owners and Retailers
    Scheduling Social for Your Online Store
    Twitter for Online Retailers with Dustin Stout
    The Combined Power of Sales Funnels and Facebook for Your Online Store
    Using Social Media to Sell the Right Way with Mack Collier

    Thanks to your Sponsor, Bluehost

    Transcript
    You can also download a pdf of the full transcript here: WordPress eCommerce Show Episode 83 June 14 2017
    Bob Dunn: Hey everyone, Bob Dunn here, known as Bob WP on the web. Today we are talking about Twitter, but not selling on Twitter. This time we’re taking a look at how online retailers can use often Twitter as the arm of the customer relationship building that deals with the negatives and positives of the customer experience. We’ve seen it all on Twitter. We might have even tweeted ourselves from the perspective of the customer or taken part in a stream of comments.
    Twitter can be an online retailer’s best or worst friend. To help us look deeper into this, I’ve asked my longtime friend Gini Dietrich, founder and CEO of Arment Dietrich, a Chicago-based, integrated marketing communication firm. Hi Gini, and welcome to the show.
    Gini Dietrich: I love that you have a radio voice. You totally switched. You sound ready to go and now you have a radio voice.
    Bob: Really? Yeah, it’s kind of about, oh, being casual, and then, okay, let’s get serious.
    Gini: I did not know this about you. I just learned something new.
    Meet Gini Dietrich, CEO of Arment Dietrich
    Bob: Yeah, really, always something. Well, I want to get into this. I’m interested to hear more about this, but before we do, can you tell our listeners a little more about yourself?
    Gini: Sure. Well, you mentioned that I have an integrated marketing communications firm, which is how I started out. Gosh, when did I start the business? 2005? So we’re working on 12 years. Well, we’re more than 12 years, it was 12 years in April.
    24 min

About WP eCommerce Show

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In the WPeCommerce Show, host BobWP interviews a variety of individuals who use WordPress for their eCommerce site. Each week we have store owners, developers, product owners to experts in social…