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- A Look at Common Pitfalls for eCommerce Startups - WP eCommerce ShowIn past shows, we have talked a lot about how to start up your online store and have given you some great tips from several experts. But today we are going to focus on some of the common pitfalls for eCommerce startups. Of course, at the same time, we’ll give you ideas for how to avoid them.No one can tell you more about this than someone who has worked with eCommerce sites of all sizes and understands beyond just the structure of putting a site together. To hear what he has seen over and over again, we are having Scott Buscemi, founder of Lumen Foundry, to join us. I had a great time talking with Scott about the importance of your USP, budgeting, marketing plans and more. So if you are working with or starting up an eCommerce site, join us as we listen to what Scott has heard from startups and hear his insights to get you on the right path.We chatted about:* Why startups need to focus more on their USP (unique selling point)* The elements that are often are missing when they start putting together their budgets* Some of the mistakes e-Commerce startups make with their marketing plans* What automation for logistics are— and whether it’s a good approach* The misunderstood perception of marketplaces and how startups can fail thereThanks to Our Podcast Sponsor: BluehostTranscriptYou can also download a pdf of the full transcript here: WordPress eCommerce Show Episode 96 August 2 2017Bob Dunn: Hey Scott, welcome to the show.Scott Buscemi: Thanks for having me.Bob: Now, before we get into these questions, tell us a bit about yourself.Meet Scott Buscemi, founder of Lumen FoundryScott: Well, my name is Scott Buscemi. I am the founder of Lumen Foundry. We are a Los Angeles based e-commerce website development agency. We help out a lot of e-commerce websites that are looking to either build out for the first time, or build new features, or convert more people that are already on their site into customers.Bob: Cool. Let’s dive into this now. We’re talking about those pitfalls around e-commerce startups. Let’s start with this. When it comes to e-commerce sites, you have a focus on planning and creating your site. Now that focus should include messaging and product USP, which for people who don’t know that acronym, your unique selling point.That’s not always the case, though. We get distracted by other things. Can you tell us what startups tend to focus on besides their USP and why that is a mistake?What do startups tend to focus on and why is that a mistake?Scott: A lot of contact form submissions that I get on my website are 5,000 characters, 10,000 characters. Pages and pages and pages of features they want to see on their websites. So it’ll be unique subscription systems, or unique fulfillment systems, or unique ways of displaying the content on their site, or something that takes a lot of time to develop out. For companies that have done the research and know why they’re making those decisions, that maybe they have current data— customers have told them that they want that specific feature and in particular paying customers that say they want that specific feature.For those people, that totally makes sense. They are creating a spec. They’re creating a feature set and they’re saying, “This is what we’re looking to build on our site, and here’s where we’re going from here.”But for a lot of those submissions that I get, it’s companies that are just starting out and are taking a mishmash of a lot of other features that they’ve seen before, or even just taking a stab at it in terms of wh...22 min
- How to Get Started with AdWords for Your Online Store
Today we are back talking about advertising and your online store. Whatever the size of your shop, it’s inevitable that you will be doing some level of advertising. And one of the most popular ways online is to use Google AdWords. Now this isn’t a topic that you can just jump into and get it over with. But we wanted to give anyone who hasn’t explored this option a chance to learn more about how you can use AdWords and eCommerce effectively.
To help us, I brought on Hayk Saakian, an AdWords specialist. Trust me, he knows his stuff. He not only explains what it takes to get started with AdWords but also gives some real-world examples that clarify some of the questions you might have. From initially making the decision to use them to how to get your ads to show up, we covered it all. So sit back and enjoy my chat with Hyak.
How to Get Started with AdWords for Your Online Store
WP eCommerce Show00:00 / 23:141X24 min - How to Get Started with AdWords for Your Online Store - WP eCommerce ShowToday we are back talking about advertising and your online store. Whatever the size of your shop, it’s inevitable that you will be doing some level of advertising. And one of the most popular ways online is to use Google AdWords. Now this isn’t a topic that you can just jump into and get it over with. But we wanted to give anyone who hasn’t explored this option a chance to learn more about how you can use AdWords and eCommerce effectively.To help us, I brought on Hayk Saakian, an AdWords specialist. Trust me, he knows his stuff. He not only explains what it takes to get started with AdWords but also gives some real-world examples that clarify some of the questions you might have. From initially making the decision to use them to how to get your ads to show up, we covered it all. So sit back and enjoy my chat with Hyak.We chatted about:* What AdWords really are* How to approach the decision to use AdWords for your online store* How to track your conversion rates for your advertising* Setting up your eCommerce campaigns using AdWords* What’s the best way to make sure your shop shows up in the Google Product Listing AdsYou may also be interested in:How to Plan The First Advertising Campaign for Your Online StoreHow to Create and Manage Your Ads with the Advanced Ads Pro Plugin for WordPressThanks to Our Podcast Sponsor: BluehostTranscriptYou can also download a pdf of the full transcript here: WordPress eCommerce Show Episode 95 July 31 2017Bob Dunn: Hello. Welcome to the WP eCommerce Show. Bob Dunn here, also known as BobWP on the web. Today we talk with Hyak Saakian, founder of Logic Inbound and an expert in digital marketing, and, particularly, search engine marketing.Well, Hayk, welcome to the show today.Hayk Saakian: Hi there, good to be on.Bob: Yeah, I know that I gave a little bit of an introduction to you but why don’t you tell our listeners a bit more about what you do and what you’re involved with.Meet Hayk Saakian, founder of Logic InboundHayk: Yeah, I can give you some background. The agency I co-founded is called Logic Inbound. We do all kinds of digital marketing for clients and our specialty is in search engines. Two of the founders are highly technical, that’s me and Tyler. My specialty is more on the ad words side, on the page search side, and his specialty is more on organic and natural search. Since we started the company, I’ve been directing the efforts on operations and fulfillment and anything that has to do with paid search.Bob: Great. Now we’re talking ad words and I think some people get what ad words are, but they don’t fully understand it. Can you give me your best definition of ad words?What’s your best definition of ad words?Hayk: The way I like to show people is with a sample search. For example, when you go to Google and you search something like “light-up shoes,” what you’ll see is a lot of different things and some of the information on that screen is going to be ads. Some of the information is going to be organic search results provided by Google’s algorithm, the organic algorithm. The distinction is that anything that’s on this page, which is an ad, is coming through ad words, which is a platform. It generates about two-thirds of Google’s revenue, and it’s the way that businesses and individuals can advertise to people in search engines...24 min
- Pros and Cons of Using A Page Builder on Your WordPress Online Store
On today’s show we are focusing a bit more on WordPress and exploring what is commonly known as page builders. Now in the past when I was designing WordPress sites, I was first exposed to a site builder theme for WordPress in 2009, which was quite a few years ago. And obviously, they have come a long way. But our focus today is primarily on using a page builder to create your online store in WordPress: in a nutshell, the pros and cons.
To help us navigate the world of page builders I thought of the perfect guest, someone who has not only built one, but works with users day in and day out, hearing their feedback of what works and doesn’t work. And that person is Robby McCullough, one of the driving forces behind the Beaver Builder plugin for WordPress. Robby shares some great thoughts on reasons for using and not using a page builder for your WordPress online store. He also shares some cool insights for developers and designers. So let’s get started and chat with my friend Robby.Pros and Cons of Using A Page Builder on Your WordPress Online Store
WP eCommerce Show00:00 / 26:491X27 min - Pros and Cons of Using A Page Builder on Your WordPress Online Store - WP eCommerce ShowOn today’s show we are focusing a bit more on WordPress and exploring what is commonly known as page builders. Now in the past when I was designing WordPress sites, I was first exposed to a site builder theme for WordPress in 2009, which was quite a few years ago. And obviously, they have come a long way. But our focus today is primarily on using a page builder to create your online store in WordPress: in a nutshell, the pros and cons.To help us navigate the world of page builders I thought of the perfect guest, someone who has not only built one, but works with users day in and day out, hearing their feedback of what works and doesn’t work. And that person is Robby McCullough, one of the driving forces behind the Beaver Builder plugin for WordPress. Robby shares some great thoughts on reasons for using and not using a page builder for your WordPress online store. He also shares some cool insights for developers and designers. So let’s get started and chat with my friend Robby.We chatted about:* Why we are seeing such growth in page builder use* What sectors are we seeing the most growth in* The top benefits of using a page builder for your online store* When Robby wouldn’t recommend a page builder for an online store* How to prepare yourself as a non-tech person before you dive into a page builder* The best practices around page builders for designers and developers when it comes to clientHere are some related posts:Take Control of Your WordPress Site with the Beaver Builder PluginWhat Does Podcast Sponsorships and Beaver Builder Have in Common?Thanks to Our Podcast Sponsor: BluehostTranscriptYou can also download a pdf of the full transcript here: WordPress eCommerce Show Episode 94 July 26 2017Bob Dunn: Hey, Robby. Welcome to the show.Robby McCullough: Hello. Thanks for having me.Bob: You bet. Now, before I hit you up with the hard questions, you know I always have some hard questions, can you tell us a bit about yourself? And what you do with Beaver Builder?Meet Robby McCullough, partner, Fastline MediaRobby: Certainly. My name is Robby McCullough. I live in the San Francisco Bay area. I’m about an hour south of San Francisco, down in lovely Los Gatos. I’m one of three co-founders of Beaver Builder. The company behind Beaver Builder is called FastLine Media. Previously, we were a web design agency, so we were primarily building websites for clients. Then we transitioned over to software a couple years ago when we released Beaver Builder, which is a page builder for WordPress, like you mentioned.Bob: Okay now, page builders for WordPress. Page builders are becoming more and more popular, I feel, just seeing the discussions, seeing what people are using, your active Facebook page, all this stuff. So users, DIY-ers, designers, even developers, are jumping on the page builder bandwagon. Can you tell us why, and where the largest growth has been recently?Why is the use of page builders growing right now?Robby: That’s an interesting question. I feel like the growth is kind of happening across all the different spectrums of people who need a website. Most folks who are using page builders are someone— there’s no Facebook page builder, or Instagram page builder, right? So these aren’t maybe folks that are doing social...27 min
- Scheduling Social for Your Online Store
Today, we are continuing our dive into social and talking about scheduling social for your online store. Although these tools and strategies will certainly are help you by saving you time (and possibly money), there is more to an effective strategy than mass numbers of shares and simply repurposing your content.
To help us with this, I have invited Amber Turrill, a marketing consultant who helps online stores with their social strategy. She brings us some thoughts of what it means to ensure your social scheduling is working for you, not against you. So let’s move into today’s podcast and our chat with Amber.
Scheduling Social for Your Online Store
WP eCommerce Show00:00 / 24:521X25 min - Scheduling Social for Your Online Store - WP eCommerce ShowToday, we are continuing our dive into social and talking about scheduling social for your online store. Although these tools and strategies will certainly are help you by saving you time (and possibly money), there is more to an effective strategy than mass numbers of shares and simply repurposing your content. To help us with this, I have invited Amber Turrill, a marketing consultant who helps online stores with their social strategy. She brings us some thoughts of what it means to ensure your social scheduling is working for you, not against you. So let’s move into today’s podcast and our chat with Amber.We chatted about:* What we mean by scheduling your social* How scheduling your social may differ when doing it for your online store vs. a non-eCommerce site or blog* Some unique strategies specifically for online stores* How to take care when using these tools to avoid redundancy and losing personalization* Whether you should take advantage of all social platforms when using scheduling tools* Some of Amber’s favorite scheduling toolsHere are some other podcast episodes that talk about social and your online store:Instagram vs. Pinterest for Online Shop Owners and RetailersUsing Social Media to Sell the Right Way with Mack CollierTwitter for Online Retailers with Dustin StoutThe Combined Power of Sales Funnels and Facebook for Your Online StoreHow to Manage Customer Relationships on Twitter with Gini DietrichThanks to Our Podcast Sponsor: BluehostTranscriptYou can also download a pdf of the full transcript here: WordPress eCommerce Show Episode 93 July 24 2017Bob Dunn: Hey Amber, welcome back to the show.Amber Turrill: Hello, Bob. How you doing?Bob: Good. I can’t believe you’re going to be in the line up here. I’ve been talking to people who have been on more than once. We’re going to do this thing like Saturday Night Live. When you get to number five, I don’t know if you’ll get a special podcast jacket or something.Amber: Oh my God.Bob: You get to hang around in this special podcast room online or something.Amber: I want a special podcast jacket, and a special podcast room invite. That’s way too exciting. That’s more excitement than I can take right now, Bob.Bob: Yeah, really. We would just kind of sit around, sip on virtual brandy and all of that stuff.Amber: Virtual Courvoisier.Bob: Yeah. All right-y. Well, for the people that did miss your other show,I should say shame on them. But we won’t hold that against them. Can you tell everybody a little bit about yourself?Meet Amber Turrill, marketing consultantAmber: Sure. I am an independent marketing consultant, and I build funnels for people, including eCommerce. I do social media, pretty much everything digital marketing across the spectrum. I also do operations for an organization called White Coat Digital that builds super fancy custom funnels for people and does other marketing activities. That’s me.Bob: Okay, very cool. Now we’re talking about social scheduling for online stores. I know this is kind of an open-ended question. But for people who are wondering, what are you talking about when you say ‘scheduling social...25 min
- The Art of Product Package Design
On today’s show, we dive into the world of product package design. And although the overall concepts of design carry through all mediums, product design does have its unique challenges. To help us explore this more, I’ve asked Paul Hebron, Senior Creative of Product Development and Packaging Design to join us. Paul has a ton of experience in this area, and I was just fascinated with what he shared with me on the show. From design to placement, to labeling. All great stuff. So let’s get into product design and chat with my friend Paul.
The Art of Product Package Design
WP eCommerce Show00:00 / 30:101X31 min - The Art of Product Package Design - WP eCommerce ShowOn today’s show, we dive into the world of product package design. And although the overall concepts of design carry through all mediums, product design does have its unique challenges. To help us explore this more, I’ve asked Paul Hebron, Senior Creative of Product Development and Packaging Design to join us. Paul has a ton of experience in this area, and I was just fascinated with what he shared with me on the show. From design to placement, to labeling. All great stuff. So let’s get into product design and chat with my friend Paul.We chatted about:* What should your first step be when thinking about your product package design* Some of the mistakes people make when going through the process of package design* The challenges in creating package design for virtual products vs. physical products* Tips on how to design for both virtual and physical products* Any products that are more challenging to design packaging for compared to others* What has been Paul’s favorite project (hint: it has something to do with Star Wars)Thanks to Our Podcast Sponsor: BluehostTranscriptYou can also download a pdf of the full transcript here: WordPress eCommerce Show Episode 92 July 19 2017Bob Dunn: Hey everyone, Bob Dunn here, known as BobWP on the the web. On today’s show we are going to dive into the world of product package design. And although design concepts carry through all mediums, product design does have its unique challenges. To help us explore this more, I’ve asked Paul Hebron, at Senior Creative of Product Development and Packaging Design to join us. Paul Hebron has a ton of experience in this area, and I was fascinated with what he shared with me on the show. From design to placement, to labeling—all great stuff. So let’s get into product design and chat with my friend Paul.Hey, Paul. Welcome to the show.Paul Hebron: Thanks, Bob. Thanks for letting me be a part of this.Bob: Yeah. I’m really excited. I know that was a very long title I gave you. I admit I pulled it from LinkedIn, we all have our LinkedIn titles, but why don’t you tell our listeners a little bit more about yourself, and what you’re involved with, and what you’ve done as far as product design?Paul: Okay, sure. My LinkedIn titles can be a little bit ambiguous, at most, because we always like to narrow the focus on them. I call myself a creative something. My career started as a graphic designer, and I say graphic design primarily in print, and then I went to motion graphics, animation. Then the tools changed. This is back in the day when Macromedia Director was one of the things that you had to learn, and that has changed. In the digital world, tools are always changing. Likewise, let’s see, I’ve been an information architect, visual designer. Oh God, how I hated the term “desktop publisher.”Bob: Oh yeah.Paul: Without going through the titles, I’ve worked as an art director. I’ve designed products, I’ve designed product packaging. I had my own design studio in Los Angeles, so in that case, I was everything from the janitor, to the creative director, to the production guy. I’ve had a career where I’ve worked on titles for Paramount, Warner Brothers, Fox, primarily packaging. I noticed that everything kept coming back to packaging. Then, when I moved to Seattle in 2003, I went to work for Wizards of the Coast, a subsidiary of Hasbro.While I was there, I worked on Star Wars miniatures. I worked on some of the D20 modern publications, the books. I worked on a girl’s game called Star Sisters. I worked on a trading card game called Kids Next Door.31 min
- Twitter for Online Retailers with Dustin Stout
In Episode 91, we have invited back digital media consultant Dustin Stout, to help us explore how online retailers can get the most out of Twitter. Dustin was on an earlier show where we talked more about the broad picture of social and eCommerce. This time, we are focusing on the world of tweets. Most online retailers think more of Facebook and Pinterest when looking at what resources will help them on social. But I encourage you to listen to Dustin’s insights on Twitter. You may just find that you were missing out on something.
Twitter for Online Retailers with Dustin Stout
WP eCommerce Show00:00 / 32:151X33 min
About WP eCommerce Show
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In the WPeCommerce Show, host BobWP interviews a variety of individuals who use WordPress for their eCommerce site. Each week we have store owners, developers, product owners to experts in social…
media, marketing and content marketing give their tips, insights and experiences to help you grow your WordPress eCommerce site.