WP eCommerce Show

WP eCommerce Show

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WP eCommerce Show episodes

  • How to Plan The First Advertising Campaign for Your WooCommerce Online Store

    No matter the size of the online store you are launching or preparing to launch, an advertising campaign and budget will fall into your overall marketing plan. But some shop owners get either paralyzed and don’t know where to start or they jump into buying ads with no planning or strategy.

    Today I had Marjorie Clayman, a good friend of mine and Director of Marketing, B2B Client Services at Clayman & Associates, join us to chat about how to better prepare yourself for this big step. She has been involved with both small and large businesses over the years helping them to plan and carry out effective advertising strategies via all mediums. If you are at a point where you may  need to reevaluate what you are doing, tune in and listen to some great insights from Marjorie.

    How to Plan The First Advertising Campaign for Your WooCommerce Online Store
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    30 min
  • How to Plan The First Advertising Campaign for Your Online Store - WP eCommerce Show

    No matter the size of the online store you are launching or preparing to launch, an advertising campaign and budget will fall into your overall marketing plan. But some shop owners get either paralyzed and don’t know where to start or they jump into buying ads with no planning or strategy.
    Today I had Marjorie Clayman, a good friend of mine and Director of Marketing, B2B Client Services at Clayman & Associates, join us to chat about how to better prepare yourself for this big step. She has been involved with both small and large businesses over the years helping them to plan and carry out effective advertising strategies via all mediums. If you are at a point where you may  need to reevaluate what you are doing, tune in and listen to some great insights from Marjorie.
    You will find a full transcript at the end of this post.
    We chatted about:

    * Some insights for a store owner who is asking themselves if they are ready to start an ad campaign
    * If a single ad can be an entire ad campaign or if it’s more than that
    * Where and how to geographically choose to run the campaign
    * A few basic guidelines for setting your ad campaign’s budget
    * When you can run an ad campaign yourself and when you should bring in the pros

    And lastly, I asked Marjorie how she feels about having to register in order to purchase something online.
    You may also be interested in listening to: How to Get Started with AdWords for Your Online Store
    Thanks to Our Podcast Sponsor: DotStore Domains

    Use the code: BOBWP and get your domain for only $4.99
    With retail moving online, finding a good domain name has become very important. That has become a huge challenge today because most good domain names on .COM are unavailable. The good news is that retailers now have a powerful alternative in a .STORE domain name. A .STORE domain name is short, relevant, and it associates your site with eCommerce – something that wasn’t possible on a .COM.
    Plus, search engines give new domain names such as .STORE the exact same importance as your regular Joe, .COM does..STORE domains have already been adopted by top brands such as Emirates, Dude Perfect, and F1.
    If you want a cool domain name for your retail brand or your online store, you can now get a .STORE domain name for just $4.99 using the coupon code BOBWP over on .Store Domains.

    Transcript
    You can also download a pdf of the full transcript here: BobWP eCommerce Show Epsiode 101 September 11 2017
    Bob Dunn: Hey Marjorie, welcome to the show.
    Marjorie Clayman: Thank you very much, Bob.
    Bob: I know what you do, and I’m sure there are others who know what you do, but there might be a few listeners who are asking, who is Marjorie Clayman? Give us your background in a nutshell.
    Meet Marjorie Clayman from Clayman and Associates
    Marjorie: I was hoping you would answer that question for me, Bob, when I saw that in the show preview. It’s the ultimate existential question. Who am I, and what do I do?
    30 min
  • Talking eCommerce with Chris Brogan

    Reaching triple digits in our podcast episodes is pretty exciting. And having Chris Brogan join us seemed appropriate for the celebration of show #100. He is CEO of Owner Media Group, a sought-after public speaker, and a New York Times bestselling author of nine books— and working on his tenth. You can find him hanging out over at chrisbrogan.com.

    In today’s show, I had the chance to hit him up with five random questions around eCommerce. I wanted to pick his brain a bit on some stuff he has been talking about on social as well as on his blog.

    Talking eCommerce with Chris Brogan
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    21 min
  • Talking eCommerce with Chris Brogan - WP eCommerce Show

    Reaching triple digits in our podcast episodes is pretty exciting. And having Chris Brogan join us seemed appropriate for the celebration of show #100. He is CEO of Owner Media Group, a sought-after public speaker, and a New York Times bestselling author of nine books— and working on his tenth. You can find him hanging out over at chrisbrogan.com.
    In today’s show, I had the chance to hit him up with five random questions around eCommerce. I wanted to pick his brain a bit on some stuff he has been talking about on social as well as on his blog.
    You will find a full transcript at the end of this post.
    We chatted about:

    * How Chris believes authenticity is not as tricky as it appears, even for online store owners.
    * How Chris would approach selling his new (fictional) product, the Brogan Ice Tray via video blogging.
    * What it means to up your game on YouTube and how online retailers can do the same.
    * Which of his books he would recommend to the eCommerce startup and why.

    And most importantly, learn what, if anything, Chris would never buy online.

    Thanks to Our Podcast Sponsor: AffiliateWP
    If you have been planning on starting your own affiliate program on your WordPress site and increase the sales on your product or service, well, my friends over at AffiliateWP is your solution. Creating a full-featured affiliate program with plugin is at your fingertips because of its ease of use and setup.
    The seamless integration into our WordPress site gives you advanced affiliate and referral tracking. But it doesn’t end there. With real-time reporting, unlimited creatives, coupon tracking and a referral link generator to name only a few of its features, you will be rest assured that adding affiliate marketing to your mix will bring you higher visibility, more traffic and increased sales.
    So if you are just starting your affiliate program or want to move it off that expensive platform, go and check out what they have to offer you at AffiliateWP.

    Transcript
    You can also download a pdf of the full transcript here: BobWP eCommerce Show Episode 100 September 6 2017
    Bob Dunn: Hey Chris, welcome to the show.
    Chris Brogan: Thanks so much for having me.
    Bob: You are so welcome. It’s pretty exciting having you here. I don’t think we’ve ever actually talked to each other in person, although maybe we have. Who knows? I can’t remember. It’s been so many years…
    Chris: I couldn’t remember for sure either, but I know that we’ve been aware of each other from afar at least.
    Bob: Yeah, for quite a few years, it seems like. Before we get into the main stuff, I have five random questions I’m going to ask you. But before I do, I know a lot of people know what you doing, but can you give us an update what’s going on right now?
    Meet Chris Brogan, CEO of Owner Media Group
    Chris: Sure. No, absolutely. I appreciate the question because I think, especially with me, I seem to change up my plans quite often and people are talking about the me from six years ago, or even two sometimes.
    Bob: That sounds like me.
    Chris: Yeah, yeah. Moving targets. I think it’s better that way.
    Bob: Yeah.
    Chris: Yeah, my company, what I work on, is I’m helping companies use technology to drive better ...
    21 min
  • Using Social Media to Sell the Right Way with Mack Collier - WP eCommerce Show

    To kick off season 3 of our podcast, I have invited my longtime friend Mack Collier, Digital & Marketing Strategist, to join me on today’s show.
    The idea of this episode came from a share that Mack did on Twitter. We know the fine line we need to straddle in order to successfully sell using social media, and the traps you need to avoid by not looking like all you are asking people to do is buy, buy, buy. This is particularly challenging for the online store owner. Mack has a perfect selling funnel to use with this strategy. Tune in as he shares it with us.
    You will find a full transcript at the end of this post.
    We chatted about:

    * Creating customer-centric content that focuses on a passion point that relates both to your customer and your services or product
    * How this content path focuses on your product or services’ passion point
    * Providing content that specifically explains exactly what your products or services offer
    * When to start the sell and still keep it from being the hard sell

    And lastly, I asked Mack about his recent tweet where he said he was looking at LinkedIn more seriously and why he has decided to use it for some of the strategies he is now using on Twitter.
    Here are some other podcast episodes that talk about social and your online store:
    Instagram vs. Pinterest for Online Shop Owners and Retailers
    Scheduling Social for Your Online Store
    Twitter for Online Retailers with Dustin Stout
    The Combined Power of Sales Funnels and Facebook for Your Online Store
    How to Manage Customer Relationships on Twitter with Gini Dietrich
    Thanks to Our Podcast Sponsor: DotStore Domains

    Use the code: BOBWP and get your domain for only $4.99
    With retail moving online, finding a good domain name has become very important. That has become a huge challenge today because most good domain names on .COM are unavailable. The good news is that retailers now have a powerful alternative in a .STORE domain name. A .STORE domain name is short, relevant, and it associates your site with eCommerce – something that wasn’t possible on a .COM.
    Plus, search engines give new domain names such as .STORE the exact same importance as your regular Joe, .COM does..STORE domains have already been adopted by top brands such as Emirates, Dude Perfect, and F1.
    If you want a cool domain name for your retail brand or your online store, you can now get a .STORE domain name for just $4.99 using the coupon code BOBWP over on .Store Domains.

    Transcript
    You can also download a pdf of the full transcript here: BobWP eCommerce Show Episode 99 September 4 2017
    Bob Dunn: Hey, Mack, welcome to the show.
    Mack Collier: Hey, Bob, thanks for having me. Appreciate it.
    32 min
  • WP eCommerce Show Season 3— and a Few Changes - WP eCommerce Show

    Last Wednesday, we wrapped up Season 2 here on our podcast. It was a fantastic six months with  incredible guests.
    In Season 3, we have a few changes in mind. As you may recall, in March of last year, we started the podcast Do the Woo.
    In September of last year, Do the Woo became the WP eCommerce Show. We discovered that although we did talk quite a bit about WooCommerce, our podcast also covered many other areas in the eCommerce space, including marketing, social, sales, taxes, and shipping, to name just a few. We felt there was much more useful in the WordPress space we could focus on.
    It’s Really about Starting and Growing Your eCommerce Site
    Since that name change, we have gone even deeper into the eCommerce space, pulling in experts from all fields, many who do not work with WordPress at all. They bring valuable expertise to our shows, which has broadened our audience and their expectations for our podcast.
    So much of what we talk about will work for anyone who is running an eCommerce site, whether it’s an online store, online course or even a marketplace. It doesn’t matter what platform you are on.
    Because it’s all about selling.
    Season 3 and What It Will Bring
    There aren’t any major changes, but you may notice three things.
    Expanded Content
    As we have seen over the last several months, out guests will bring even more of a big-picture perspective on eCommerce. We want to keep the topics diverse and fresh. We will also continue to bring on more shop owners to share their stories with us. No one better to learn from than those in the trenches.
    Wednesday Only Show + Series
    Last season, we brought you a show on both Mondays and Wednesdays. Our Monday podcast is a series focused around a specific topic. And Wednesdays are considered our normal, weekly show. Season 3 will be a bit different. Starting in November, our regular Wednesday show will no longer be sponsored and our Monday series will be published as we find partners to bring you an in-depth series around a specific topic.
    A Slight Name Change
    Starting in Season 3, the podcast will be the BobWP eCommerce Show. A bit of branding going on here, and the WP is not so prominent, but still in the game. And, as you can see, a new logo.

    Is It Still About Everything eCommerce and WordPress?
    You may have noticed that the tagline has changed to better reflect the show. Does this mean no WordPress? Certainly not. We will still talk about the WordPress space, and dominant plugins like WooCommerce and Easy Digital Downloads. Other topics may touch on it as well, although our laser focus is eCommerce and your efforts to sell online. So consider our show sprinkled with bits (sometimes light, sometimes heavier) of WordPress.
    Not only are we continuing to blog about WordPress here, we have a ton of resources in our archives. And one of our other podcasts, the BobWP Monetizer focuses primarily on monetizing your WordPress blog or website.
    So Here Comes Season 3
    Last Wednesday was the finale of Season 2. On September 4th, Season 3 begins. We have a full month of shows coming your way twice a week in September. And of course, we are going to bring you some amazing guests and topics that you won’t want to miss all season long. For a teaser, our first episodes in our Season 3 launch week will bring you Mack Collier and Chris Brogan, with both sharing some great insights into eCommerce.
    Lastly, Do You Have an eCommerce-related Product or Service You Would Like to Share with Our Listeners?
    Our podcast is a large part of our business and in order to keep bringing you this resource, we are always looking for sponsors for our Monday series.  All the details you need about the series sponsorship...
    6 min
  • The BobWP eCommerce Show End of Season 2

    Today we end Season 2 of our podcast. For these last six months, we have been honored to have Bluehost sponsor our show and bring to you, our listeners, a wide range of eCommerce experts to help you build and grow you online eCommerce presence.

    So we decided for the last show of this season to turn the tables on the podcast. This time around Devin Sears from Bluehost is interviewing me and we are talking all eCommerce.

    But it doesn’t end there. Joining us were Casey Rowland, Brady Nord, Mike Hansen and Drew Wilde, all from Bluehost as well. They joined in on the conversation with their own insights and experiences.

    We ended the show with an inside look at what’s new over at Bluehost.

    Bluehost has done some serious work on not only the experience of setting up your WordPress site or online store, but also some major improvements in the back end to enhance the performance of your site.

    So listen in. I’m sure you will enjoy it as much as we enjoyed getting together and brining you our collective thoughts on eCommerce.

    The BobWP eCommerce Show End of Season 2
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    42 min
  • Bluehost Chats with and Interviews BobWP in Season 2 Podcast Finale - WP eCommerce Show

    Today we end Season 2 of our podcast. For these last six months, we have been honored to have Bluehost sponsor our show and bring to you, our listeners, a wide range of eCommerce experts to help you build and grow you online eCommerce presence. So we decided for the last show of this season to turn the tables on the podcast. This time around Devin Sears from Bluehost is interviewing me and we are talking all eCommerce. But it doesn’t end there. Joining us were Casey Rowland, Brady Nord, Mike Hansen and Drew Wilde, all from Bluehost as well. They joined in on the conversation with their own insights and experiences.
    We ended the show with an inside look at what’s new over at Bluehost.

    We are excited to announce the new Bluehost – now available for new customers! #WordPress https://t.co/4PMrWfZIVO
    — Bluehost (@bluehost) August 7, 2017

    Bluehost has done some serious work on not only the experience of setting up your WordPress site or online store, but also some major improvements in the back end to enhance the performance of your site.
    So listen in. I’m sure you will enjoy it as much as we enjoyed getting together and brining you our collective thoughts on eCommerce.
    We chatted about:

    * When we all built our very first website
    * The first time we bought something online
    * Times that we were super impressed by our online buying experience and why
    * What we say to someone that comes to us and asks Why is my eCommerce site so slow?
    * Our favorites when it comes to the go-to toolbox when building an eCommerce store
    * The advice we give to anyone who is considering building an eCommerce site
    * Insights about marketplaces vs. private sellers
    * What we feel is the future of eCommerce

    Then I took the show back over and asked:

    * What would each of you never buy online?
    * What the heck is this new Bluehost that you tweeted about today?

    Thanks to Bluehost for Sponsoring Season 2!

    Bluehost, makes it easy to create a professional-looking WordPress site fast. Bluehost takes the guesswork—and hard work—out of the WordPress setup by pre-configuring your account with best-practice tools to make sure your site is reliable, fast and secure. Advanced users even have the option of customizing all configurations. Their one click installation lets you start building your site right away. They offer several built in premium themes and plugins to give you the power to create that professional looking site. With automated WordPress updates you can rest assure that your site is kept secure and their focus on maintenance ensures your site will work with all browsers. Built-in tools, such as CDN, multi-layer caching, DNS and load balances, keep your site lightning fast. And yes, updates will make sure you site is secure, but also their firewall, automated malware protection and SSL extends the security even further. So take your site, your business or your online store and leave it in the trusty hands of Bluehost. Check them out at Bluehost.com.

    Transcript
    There will be no transcript for this week’s show due to the number of guests. Transcripts will be back in the very next show.
    42 min
  • Instagram vs. Pinterest for Online Shop Owners and Retailers
    Today we are looking at two social platforms, Instagram and Pinterest, and how we can help you as an online retailer to understand and choose which of these two might work for you.
    Although they are both image-specific, that is about where the similarities end. To help us explore both of these platforms, I have asked Allie Barke, Fashion Blogger and Digital Strategist to our show. Hear how she has had her own success on both platforms as well as helping numerous clients build their own audiences. I am sure that you will be able to better decide not only if  Instagram and Pinterest will help your online retail shop, but how to make them work better for you with her insights and tips. So let’s dive into our chat with Allie.

    Instagram vs. Pinterest for Online Shop Owners and Retailers
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    22 min
  • Instagram vs. Pinterest for Online Shop Owners and Retailers - WP eCommerce Show


    Today we are looking at two social platforms, Instagram and Pinterest, and how we can help you as an online retailer to understand and choose which of these two might work for you.

    Although they are both image-specific, that is about where the similarities end. To help us explore both of these platforms, I have asked Allie Barke, Fashion Blogger and Digital Strategist to our show. Hear how she has had her own success on both platforms as well as helping numerous clients build their own audiences. I am sure that you will be able to better decide not only if  Instagram and Pinterest will help your online retail shop, but how to make them work better for you with her insights and tips. So let’s dive into our chat with Allie.

    We chatted about:

    * The biggest differences between Instagram and Pinterest from an online retailers perspective
    * The top tips for online retailers to use both platforms
    * How to use them without it looking like nothing but advertising 
    * What mistakes retailers often make when using either of the platforms
    * Allie’s insights on how to make a better decision when deciding to use Pinterest or Instagram

    Here are some other podcast episodes that talk about social and your online store:
    Using Social Media to Sell the Right Way with Mack Collier
    Scheduling Social for Your Online Store
    Twitter for Online Retailers with Dustin Stout
    The Combined Power of Sales Funnels and Facebook for Your Online Store
    How to Manage Customer Relationships on Twitter with Gini Dietrich

    Thanks to Our Podcast Sponsor: Bluehost

    Transcript
    You can also download a pdf of the full transcript here: WordPress eCommerce Show Episode 97 August 9 2017
    Bob Dunn: Hey, Allie. Welcome to the show.
    Allie Barke: Hi, Bob. Thanks for having me.
    Bob: Okay, now before we get started into the questions, I want you to tell our audience a little bit about yourself.
    Meet Allie Barke, Fashion Blogger and Digital Strategist
    Allie: Sure. So, I’m a fashion blogger based in Chicago. I started my blog about six years ago. I am also working full-time at Lightspan Digital, a digital marketing agency here in Chicago. I am an avid user of both Instagram and Pinterest. I have more than 20,000 followers on Instagram, and Pinterest is one of the top drivers of traffic to my website. I also manage Instagram and Pinterest accounts for a lot of different clients.
    Bob: Cool, so we’re going to get it straight from somebody who has been successful with it instead of just saying, “Oh, use it.” I mean, I could say use it, but I haven’t been that successful with either one, so maybe I’ll learn something. But of course, I’m not an online retailer either. These first three questions that I’m going to ask you are pretty broad. I’m just going to kind of let you run with them. Now, from the perspective an online store owner, what do you think are the biggest differences between Pinterest and Instagram?
    What are the biggest differences between Pinterest and Instagram?
    Allie: That’s a great question because they are in fact very different. In terms of similarities, both are very visual platforms. But that’s about all they have in common. I would say the way that they drive traffic is very ...
    22 min

About WP eCommerce Show

From the publisher's feed

In the WPeCommerce Show, host BobWP interviews a variety of individuals who use WordPress for their eCommerce site. Each week we have store owners, developers, product owners to experts in social…