WP eCommerce Show

WP eCommerce Show

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WP eCommerce Show episodes

  • Insights Into Starting and Running a Video Tutorial Online Membership Site

    There are a ton of WordPress video tutorial sites on the web. There are only a few that can provide premium content that is professionally created and updated as needed.

    My friend Shawn Hesketh over on WP101.com is one of those few. Since 2008, they have taught thousands upon thousands of users how to get started with WordPress. In today’s show Shawn shares some of his experiences over the years and gives us some great insights into working in the online education space.

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    27 min
  • Insights Into Starting and Running a Video Tutorial Online Membership Site - WP eCommerce Show

    There are a ton of WordPress video tutorial sites on the web. There are only a few that can provide premium content that is professionally created and updated as needed. My friend Shawn Hesketh over on WP101.com is one of those few. Since 2008, they have taught thousands upon thousands of users how to get started with WordPress. In today’s show Shawn shares some of his experiences over the years and gives us some great insights into working in the online education space.
    You will find a full transcript at the end of this post.
    We chatted about:

    * What inspired Shawn to take on the task of an of creating a video tutorial site
    * The pros and cons of lifetime subscriptions and why they have worked for his business model
    * How he built some very significant partnerships that helped with the growth of his business
    * What he uses to run his affiliate program and the challenges he has had
    * His advice to anyone who is considering joining the WordPress video tutorial space


    Thanks to Our Podcast Sponsor: AffiliateWP
    If you have been planning on starting your own affiliate program on your WordPress site and increase the sales on your product or service, well, my friends over at AffiliateWP is your solution. Creating a full-featured affiliate program with plugin is at your fingertips because of its ease of use and setup.
    The seamless integration into our WordPress site gives you advanced affiliate and referral tracking. But it doesn’t end there. With real-time reporting, unlimited creatives, coupon tracking and a referral link generator to name only a few of its features, you will be rest assured that adding affiliate marketing to your mix will bring you higher visibility, more traffic and increased sales.
    So if you are just starting your affiliate program or want to move it off that expensive platform, go and check out what they have to offer you at AffiliateWP.

    Transcript
    You can also download a pdf of the full transcript here: BobWP eCommerce Show Episode 106 September 27 2017
    Bob Dunn: Hey Shawn, welcome back to the show.
    Shawn Hesketh: Bob, thanks for having me on. It’s always great talking with you.
    Bob: You know I wish I would have looked up what episode you were in last time, because I’m not sure what number this one’s going to be, but now we’ve surpassed the triple digits. It’s not going to be 101, I’m past that one unfortunately.
    Shawn: I actually saw that. I made a note of it, but congrats on passing the 100th milestone. That’s just amazing. A year and a half has just flown by, and I love what you’re doing. I saw that I missed the opportunity to be on- brand with 101, but hey, I’m happy to be on anytime.
    Bob: You’ve been doing some different levels in your membership right? 102, 10 …
    Shawn: Sure, yeah. We’ll go with that.
    Bob: Okay, before we get into the questions, why don’t you just in a nutshell tell everyone a little bit about yourself and what you do?
    Meet Shawn Hesketh, founder of
    27 min
  • 12 Geeky WordPress Peeps Talk About Online Shopping

    This last weekend I attended WordCamp Portland. If you are not familiar with WordCamps, they are local WordPress conferences that you will encounter around the globe. I took advantage of this geeky audience and found 12 people who were willing to answer three questions about their online shopping habits.

    The questions were:

    1. What would you never buy online?
    2. What frustrates you most when purchasing online?
    3. Do you prefer physical books or ebooks, and why?

      4. This was a blast to do. As you can expect, the answers were interesting and varied. You may think it’s a bit strange to ask a bunch of geeks about online shopping, but I can tell you that you might be surprised by some of the answers.  I found out that not all geeks buy everything online, that you will likely share the same frustrations as they do and, surprisingly, that all of our lives do not revolve around all things digital.

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      16 min
    4. 12 Geeky WordPress Peeps Talk About Online Shopping - WP eCommerce Show

      This last weekend I attended WordCamp Portland. If you are not familiar with WordCamps, they are local WordPress conferences that you will encounter around the globe. I took advantage of this geeky audience and found 12 people who were willing to answer three questions about their online shopping habits.
      The questions were:

      * What would you never buy online?
      * What frustrates you most when purchasing online?
      * Do you prefer physical books or ebooks, and why?

      This was a blast to do. As you can expect, the answers were interesting and varied. You may think it’s a bit strange to ask a bunch of geeks about online shopping, but I can tell you that you might be surprised by some of the answers.  I found out that not all geeks buy everything online, that you will likely share the same frustrations as they do and, surprisingly, that all of our lives do not revolve around all things digital.

      Thanks to Our Podcast Sponsor: DotStore Domains
      Use the code: BOBWP and get your domain for only $4.99
      With retail moving online, finding a good domain name has become very important. That has become a huge challenge today because most good domain names on .COM are unavailable. The good news is that retailers now have a powerful alternative in a .STORE domain name. A .STORE domain name is short, relevant, and it associates your site with eCommerce – something that wasn’t possible on a .COM.
      Plus, search engines give new domain names such as .STORE the exact same importance as your regular Joe, .COM does..STORE domains have already been adopted by top brands such as Emirates, Dude Perfect, and F1.
      If you want a cool domain name for your retail brand or your online store, you can now get a .STORE domain name for just $4.99 using the coupon code BOBWP over on .Store Domains.
      16 min
    5. The Essentials for Building a MailChimp Online Course

      It’s one thing to be an expert in email marketing. It’s another thing to use it to build up your online course about email marketing. Our guest today, Paul Jarvis, has both of them down. I asked Paul to join us to talk about his MailChimp online course, ChimpEssentials and share with us the how he started it and what keeps it running.

      The Essentials for Building a MailChimp Online Course
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      Download file | Play in new window | Duration: 21:39

      Subscribe: iTunes |

      22 min
    6. The Essentials for Building a MailChimp Online Course - WP eCommerce Show

      It’s one thing to be an expert in email marketing. It’s another thing to use it to build up your online course about email marketing. Our guest today, Paul Jarvis, has both of them down. I asked Paul to join us to talk about his MailChimp online course, ChimpEssentials and share with us the how he started it and what keeps it running.
      You will find a full transcript at the end of this post.
      We chatted about:

      * What inspired Paul to offer this online course
      * The tech part of his site and what he is using to run it
      * Some insights into the challenges around doing your own affiliate program
      * What social platforms Paul uses to advertise and/or share his online course
      * Two of Paul’s top tips for email and newsletter marketing

      We rounded the interview off by asking which Paul prefers, physical books or ebooks—and why.

      Thanks to Our Podcast Sponsor: AffiliateWP
      If you have been planning on starting your own affiliate program on your WordPress site and increase the sales on your product or service, well, my friends over at AffiliateWP is your solution. Creating a full-featured affiliate program with plugin is at your fingertips because of its ease of use and setup.
      The seamless integration into our WordPress site gives you advanced affiliate and referral tracking. But it doesn’t end there. With real-time reporting, unlimited creatives, coupon tracking and a referral link generator to name only a few of its features, you will be rest assured that adding affiliate marketing to your mix will bring you higher visibility, more traffic and increased sales.
      So if you are just starting your affiliate program or want to move it off that expensive platform, go and check out what they have to offer you at AffiliateWP.

      Transcript
      You can also download a pdf of the full transcript here: BobWP eCommerce Show Episode 104 September 20 2017
      Bob Dunn: Hey, Paul. Welcome to the show.
      Paul Jarvis: Thanks for having me, Bob.
      Bob: I know you have a lot going on. I saw on Twitter that you’re writing a book and doing a lot of good stuff. So I’m not going to keep you any longer than I have to, but I do want you to tell our listeners a little bit about yourself and what you’re up to lately.
      Meet Paul Jarvis, designer, author and online course maker
      Paul: Sure. So I’m pretty much a designer, author and online course maker. I sell a couple of online courses. So those things are keeping me fairly busy at the moment.
      Bob: And with that book, it’s something I’ve noticed that ou’re trying to stay off social to keep the focus on that.
      Paul: Yeah. I want to get the first draft done and then I can go back to pretending that I have a full and rich life with social things.
      Bob: What we’re going to be talking about for this particular episode of the BobWP eCommerce Show is one of the many things you’re doing and that is ChimpEssentials.com. I’d like to talk a bit about the actual site because  it’s an online course and that falls right into the whole e-commerce base. What inspired you to start a MailChimp online training course?
      What inspired you to create a MailChimp online traini...
      22 min
    7. What Virtual Reality Brings to the eCommerce Space

      Virtual reality and eCommerce. Sounds like an interesting combo, huh? Well, I thought it would be fun to explore if anything is happening in the eCommerce space and what the possibilities might be. But again, we are just in the beginning phases of VR, so who knows what is around the bend.

      I thought it would be interesting to bring in a different perspective on the subject. Michael Tieso is Developer Advocate over at WooCommerce. His unique mix of expertise in eCommerce and a personal passion for virtual reality will help us look at it from both sides.

      What Virtual Reality Brings to the eCommerce Space
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      Download file | Play

      24 min
    8. What Virtual Reality Brings to the eCommerce Space - WP eCommerce Show

      Virtual reality and eCommerce. Sounds like an interesting combo, huh? Well, I thought it would be fun to explore if anything is happening in the eCommerce space and what the possibilities might be. But again, we are just in the beginning phases of VR, so who knows what is around the bend.
      I thought it would be interesting to bring in a different perspective on the subject. Michael Tieso is Developer Advocate over at WooCommerce. His unique mix of expertise in eCommerce and a personal passion for virtual reality will help us look at it from both sides.
      You will find a full transcript at the end of this post.
      We chatted about:

      * What Michael sees as far as VR creeping into the online retail experience
      * What he has seen that he wishes customers could experience on WooCommerce stores
      * If there are any products that VR might bring more value to
      * Whether we will move to a more personal interaction with products via virtual reality
      * How VR could affect our brick-and-mortar shopping experience
      * What Michael predicts we will  see in the next couple of years in this space

      Lastly, I asked Michael about one of the most memorable experiences he has had with virtual reality, inside or outside the eCommerce space.
      Thanks to Our Podcast Sponsor: DotStore Domains

      Use the code: BOBWP and get your domain for only $4.99
      With retail moving online, finding a good domain name has become very important. That has become a huge challenge today because most good domain names on .COM are unavailable. The good news is that retailers now have a powerful alternative in a .STORE domain name. A .STORE domain name is short, relevant, and it associates your site with eCommerce – something that wasn’t possible on a .COM.
      Plus, search engines give new domain names such as .STORE the exact same importance as your regular Joe, .COM does..STORE domains have already been adopted by top brands such as Emirates, Dude Perfect, and F1.
      If you want a cool domain name for your retail brand or your online store, you can now get a .STORE domain name for just $4.99 using the coupon code BOBWP over on .Store Domains.

      Transcript
      You can also download a pdf of the full transcript here: BobWP eCommerce Show Episode 103 September 18 2017
      Bob Dunn: Hey Michael, and welcome back to the show.
      Michael Tieso: Thank you for having me again.
      Bob: Now, before we dive in, can you tell our listeners a little bit about yourself?
      Meet Michael Tieso, Developer Advocate at WooCommerce
      Michael: Sure. I’m Michael Tieso, I work at Automattic, on the WooCommerce platform, as a developer advocate. I do developer relations for WooCommerce.
      Bob: One of the reasons I’m bringing you on for this conversation is your background in eCommerce, but I know you’re incredibly passionate and excited over virtual reality, is that right?
      Michael: Yeah, I think I even mentioned it in our last episode as well. It seems to come out in every conversation I have with people.
      Bob: I’ve seen plenty of pictures of you with those tiny little headsets on.
      Michael: Yeah, they can be quite large, some of them.
      24 min
    9. The Life of Your WooCommerce Product’s SEO

      We often explore the importance of search engine optimization and your online store. But when it comes down to it, your products are the key points here. You can use SEO to funnel potential customers to your site, but you also need to make sure the products themselves are optimized.

      So we decided to take a different approach and look at the SEO of a product from development to nurturing it for the long-run. To help us through this journey, I invited my good friend and SEO expert and consultant, Rebecca Gill, back to the show. Take a listen as we go through the process and understand more about how search engine optimization takes it turns and twists through your product’s life.

      The Life of Your WooCommerce Product’s SEO
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      Download file |

      24 min
    10. The Life of Your Product’s SEO - WP eCommerce Show

      We often explore the importance of search engine optimization and your online store. But when it comes down to it, your products are the key points here. You can use SEO to funnel potential customers to your site, but you also need to make sure the products themselves are optimized.
      So we decided to take a different approach and look at the SEO of a product from development to nurturing it for the long-run. To help us through this journey, I invited my good friend and SEO expert and consultant, Rebecca Gill, back to the show. Take a listen as we go through the process and understand more about how search engine optimization takes it turns and twists through your product’s life.
      You will find a full transcript at the end of this post.
      We chatted about:

      * What you should keep in mind during the development phase of your product when it comes to SEO.
      * How to start the process of ranking your product during the pre-release.
      * The tips you need to know when you are ready to send your product out into the wilds of search.
      * Where SEO plays into your product’s marketing plan.
      * How video plays a critical piece in your product’s SEO.
      * What you can do to keep your product’s SEO ranking for the long-run.

      And most importantly, hear what Rebecca sees as the two biggest mistakes online stores are making with their search engine optimization.
      You can also listen to:
      Rebecca’s earlier podcast: Best Practices for Search Engine Optimization and Your Online Store with Rebecca Gill
      Joost from Yoast talking about his plugin: How to Effectively Use Yoast SEO Plugin with Your WordPress Online Store

      Thanks to Our Podcast Sponsor: AffiliateWP

      Transcript
      You can also download a pdf of the full transcript here: BobWP eCommerce Show Episode 102 September 13 2017
      Bob Dunn: Hey, Rebecca, welcome back to the show.
      Rebecca Gill: Thank you Bob, I’m very happy to be here.
      Bob: Now for those who don’t know, you were on episode 12 and now you are on episode 102, wow how time flies.
      Rebecca: It does, you’ve been a busy man.
      Bob: Yes, it’s like wow, that’s 90 shows and I know in fact your first one was very popular and I want to have you reintroduce yourself to the listeners as far as what you are up to these days and kind of what your gig is.
      Meet Rebecca Gill, SEO consultant
      Rebecca: Okay, well like Bob said, my name is Rebecca Gill. I run a design and SEO agency based out of Southern Michigan. We do custom website design and SEO consulting products for a variety of clients. I also produce and sell online SEO courses at DIYSEOCourses.com, and I recently launched an SEO podcast called SEObits.fm.
      Bob: Very cool, so you’re just about as crazily busy as I am, it seems.
      Rebecca: Yes, you know and I’ll throw in some other things, like I do summits and monthly webinars for iThemes and some onsite boot camps as well. We just have to keep ourselves busy.
      Bob: Yes, no kidding, we’re both very good at that. Well,
      24 min

    About WP eCommerce Show

    From the publisher's feed

    In the WPeCommerce Show, host BobWP interviews a variety of individuals who use WordPress for their eCommerce site. Each week we have store owners, developers, product owners to experts in social…