The Revenue Formula

WTF is nearbound? (With Jill Rowley, GTM Advisor at Stage 2 Capital)

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What is Nearbound really? How can you use it, and should you?

Those are just some of the questions we asked Jill Rowley who's currently building this new category.

  • (00:00) - Introduction
  • (01:15) - Meet Jill
  • (03:11) - How she stumbled into marketing automation
  • (05:27) - Social selling
  • (07:53) - Surround strategy
  • (11:29) - Nearbound.. What is it?
  • (16:03) - Not just about acquisition
  • (19:36) - What's changed?
  • (24:46) - The benefits of nearbound
  • (30:15) - Software is removing the friction
    • ...more
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    The Revenue FormulaBy Toni Hohlbein & Raul Porojan
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