WTF is with Nikhil Kamath

Building an EV company isn’t easy. For context, assembling battery packs requires companies to adhere to manufacturing standards even higher than 6 Sigma. But that's not all; it also involves sourcing resources like lithium and cobalt, developing charging infrastructure, addressing range anxiety, and much more. In this episode, we delve into the world of electric vehicles with industry pioneer Chetan Maini from Sun Mobility, whose inspiration came from his university days racing an EV across Australia in the 1990s, leading to the inception of Reva. Now at Sun Mobility, Chetan is all in for battery swapping. Tarun Mehta of Ather has a 1000-member R&D team, the largest for two-wheelers in the world. Punit Goyal of BluSmart, who has an illustrious career in the renewable energy space, studied renewable energy in the UK to revolutionize ride-hailing with BluSmart, and Suruchi Rao of Ossus Biorenewables shares her insights on climate change and green hydrogen. Join us as we navigate through these diverse perspectives and innovations shaping the future of electric vehicles. WTF Fund Form - Edition #4 ️Apply here: https://tally.so/r/mBp7LN

• (00:00) Introduction
• (00:30) Punit's Introduction into Renewable Energy space
• (6:50) Inspiration behind Blusmart
• (9:50) What is Blusmart?
• (15:30) Economics behind Blusmart
• (21:12) Opportunities in Solar Power Plants
• (24:00) How is Blusmart structured?
• (26:30) Who is Suruchi Rao?
• (29:06) Experts explain what Climate Change is
• (34:10) How Is Power Generated? Renewable Vs Non-renewable
• (41:10) What if all vehicles become EV overnight?
• (47:30) How Suruchi started a green hydrogen company
• (59:30) Who uses cases for Hydrogen today?
• (1:06:30) Opportunities in Hydrogen
• (1:09:50) The man behind Reva
• (1:15:30) Indian EV space in the 2000s
• (1:18:10) How Sun Mobility was born
• (1:21:30) Economics of battery swapping
• (1:33:30) 3 reasons Why battery swapping is the future
• (1:42:55) Blusmart’s view on battery swapping
• (1:48:30) Pricing in Two-wheeler
• (1:50:45) Opportunities in Battery swapping
• (1:55:00) Vision behind Ather energy
• (2:03:10) Ola Vs Ather : Which is better?
• (2:04:10) All about Batteries that EVs use
• (2:14:10) Nuances of Battery Pack Assembly
• (2:20:00) Unique features EVs: Battery life, Regenerative braking and more
• (2:26:30) Battery recycling the future?
• (2:32:40) Ola vs Ather: Continued
• (2:36:00) Is the PLI for EV broken?
• (2:37:47) Break down of an Ather scooter
• (2:40:42) How to Breakthrough in the EV space?
• (2:49:00) Cost saving per vehicle EV vs ICE
• (2:57:00) Is Carbon Tax the solution?
• (3:01:10) Low Hanging fruits in the EV industry
• (3:06:24) WTF Fund: 4th Edition is here!
• 
  

#NikhilKamath Co-founder of Zerodha, True Beacon and Gruhas Twitter https://x.com/nikhilkamathcio/ Linkedin: https://www.linkedin.com/in/nikhilkamathcio Instagram: https://www.instagram.com/nikhilkamathcio/ Facebook : https://www.facebook.com/nikhilkamathcio #TarunMehta - CEO, Ather Energy Instagram: https://www.instagram.com/tarunsmehta LinkedIn : https://www.linkedin.com/in/tarunsmehta/ X : https://twitter.com/tarunsmehta Facebook : https://www.facebook.com/tarunsmehta Youtube: https://www.youtube.com/@AtherEnergyElectric #ChetanMaini - Co-Founder, SUN Mobility Founder of Reva Electric Car Company Ltd (now Mahindra Electric Mobility Limited) LinkedIn: https://www.linkedin.com/in/mainichetan/ X: https://twitter.com/MainiChetan Youtube: https://www.youtube.com/@SUNMobility #PunitKGoyal - Co-Founder, BluSmart Instagram: https://www.instagram.com/punitkgoyal/ LinkedIn: https://www.linkedin.com/in/punitg/ X: https://twitter.com/BluSmartGoyal Youtube: https://www.youtube.com/@BLUSMARTINDIA #SuruchiRao - Co-Founder, Ossus Biorenewables Instagram: https://www.instagram.com/suruchi.rao/ LinkedIn: https://www.linkedin.com/in/suruchirao/ X:https://twitter.com/succirao Facebook: https://www.facebook.com/suruchirao #EV #Climatechange #automobile #charging #subsidy #scoote

India is in the early stages of EV adoption. The adoption of two-wheelers is below 10%, whereas it's significantly higher for three-wheelers. For a market as large as India, there are significant opportunities.

This episode is a deep dive into the EV ecosystem in India. Apart from building an EV, we also explore the ancillary opportunities in this ecosystem, from battery recycling and building out charging networks to offering battery swapping as a service and other micro-sectors. Tune in to hear what's powering the ecosystem's shift to electric mobility.

#NikhilKamath Co-founder of Zerodha, True Beacon and Gruhas Twitter https://x.com/nikhilkamathcio/ Linkedin: https://www.linkedin.com/in/nikhilkamathcio Instagram: https://www.instagram.com/nikhilkamathcio/ Facebook : https://www.facebook.com/nikhilkamathcio

#TarunMehta - CEO, Ather Energy Instagram: https://www.instagram.com/tarunsmehta LinkedIn : https://www.linkedin.com/in/tarunsmehta/ X : https://twitter.com/tarunsmehta Facebook : https://www.facebook.com/tarunsmehta Youtube: https://www.youtube.com/@AtherEnergyElectric

#ChetanMaini - Co-Founder, SUN Mobility Founder of Reva Electric Car Company Ltd (now Mahindra Electric Mobility Limited) LinkedIn: https://www.linkedin.com/in/mainichetan/ X: https://twitter.com/MainiChetan Youtube: https://www.youtube.com/@SUNMobility

#PunitKGoyal - Co-Founder, BluSmart Instagram: https://www.instagram.com/punitkgoyal/ LinkedIn: https://www.linkedin.com/in/punitg/ X: https://twitter.com/BluSmartGoyal Youtube: https://www.youtube.com/@BLUSMARTINDIA

#SuruchiRao - Co-Founder, Ossus Biorenewables Instagram: https://www.instagram.com/suruchi.rao/ LinkedIn: https://www.linkedin.com/in/suruchirao/ X: https://twitter.com/succirao Facebook: https://www.facebook.com/suruchirao

#EV #Climatechange #Automobile #Charging #Subsidy #Scooter

A few years ago, who could've guessed where we'd be with algorithms, platforms, or the explosion of short-form content? Today, we've got some of the top content creators to help you navigate the ever-changing world of content creation. In this one, Tanmay Bhat returns to the podcast for the 3rd time! He's worn many hats over his long journey, from a TV writer to a comedian to an ad maker, integrating all those skills across his social media platforms. Ranveer Allahbadia, aka BeerBiceps, started off by educating people about fitness and has evolved to having deep discussions about topics he’s curious about through his podcast. He’s a natural at making people feel comfortable and getting them to open up (as I’ve experienced on his podcast). We're also joined by Prajakta Koli, who's carved out her own unique space in the world of content creation, with her work extending from social media to OTT platforms and even Bollywood! And Nuseir Yassin of Nas Daily, known for making 1,000 one-minute videos in 1,000 days, is now also transitioning into the offline world with events, experiences, & businesses for his community. Skills, tools, or nuances, we got it all covered. #NikhilKamath: Co-founder of Zerodha, True Beacon & Gruhas Follow Nikhil here: Twitter https://x.com/nikhilkamathcio/ Linkedin https://www.linkedin.com/in/nikhilkamathcio Instagram https://www.instagram.com/nikhilkamathcio/ Facebook https://www.facebook.com/nikhilkamathcio/ Koo https://www.kooapp.com/profile/Nikhilkamath #TanmayBhat: Co-Founder of AIB, Comedian, Content Creator, & Investor Follow Tanmay Here: Twitter https://twitter.com/thetanmay Instagram https://www.instagram.com/tanmaybhat/ Facebook https://www.facebook.com/tanmaycomedy/ Linkedin https://in.linkedin.com/in/thetanmay Youtube https://www.youtube.com/user/tanmay316 #RanveerAllahbadia (Beer Biceps): Content Creator, Podcast Host, and Co-Founder of Monk Entertainment, Level Supermind, and BigBrainCo. Follow Ranveer Here: Twitter https://twitter.com/beerbicepsguy/ Instagram https://www.instagram.com/beerbiceps/ Facebook https://www.facebook.com/ranveerallahbadiaofficial/ Linkedin https://www.linkedin.com/in/beerbiceps/ Youtube https://www.youtube.com/channel/UCneyi-aYq4VIBYIAQgWmk_w #PrajaktaKoli (Mostly Sane): Content Creator, Actor and Comedian Follow Prajakta Here: Twitter https://twitter.com/iamMostlySane Instagram https://www.instagram.com/mostlysane/ Facebook https://www.facebook.com/MostlySaneOfficial/ Youtube https://www.youtube.com/channel/UCvCyIiKSCA1fHKSCOKJyjXA Blog https://mostlysane.in/ #NuseirYassin (Nas Daily): Content Creator, Author, & CEO at Nas Company Follow Nas here: Twitter https://twitter.com/nasdaily/ Instagram https://www.instagram.com/nasdaily/ Facebook https://www.facebook.com/nasdaily/ Youtube https://www.youtube.com/channel/UCJsUvAqDzczYv2UpFmu4PcA Linkedin https://www.linkedin.com/in/nyassin/

• (0:00) - Intro
• (2:00) - Prajakta's Intro
• (7:40) - Hierarchy: Content Creation & OTT
• (15:00) - Content Creation: A long-term career?
• (21:18) - Tanmay's journey
• (25:56) - Ranveer in reality!
• (29:00) - How it is hanging out with Tanmay?
• (32:22) - A Creator president: A possibility?
• (37:00) - Authenticity in the game!
• (46:40) - Hacks to go viral?
• (48:15) - Nusier's on Israel-Palestine
• (54:00) - Ideal distribution hacks
• (59:30) - Distribution for employment
• (1:00:00) - How big is the creator economy?
• (1:08:00) - Ranveer’s Journey: Meditation App
• (1:10:33) - Content Strategy: Posting Frequency
• (1:18:20) - Lets Summarize
• (1:19:45) - Viewer Retention Tricks
• (1:30:24) - Understanding Gen-Z Mindset & more
• (1:56:50) - Regional Language Tools
• (2:05:00) - Do creators Virtue Signal?
• (2:07:50) - Right Collab Ways
• (2:11:25) - Thumbnail, Titles & more
• (2:27:40) - What Money do creators make?
• (2:42:25) - Longevity & brand deals, Tools & resources
• (2:56:00) - Team Incentivisation & Staying relevant
• (3:04:15) - WTF Fund
• (3:06:56) - Reacting to old videos

Whether you are an entrepreneur, a professional, or an aspiring full-time content creator, building an influence is of utmost relevance today.

And in the world of content creation, there's no fixed formula. We see Ranveer covering topics like spirituality, politics, and mythologies, Tanmay’s videos are light-hearted and comedic, Prajakta making ordinary tasks and events extremely entertaining, Nas did daily one-minute videos and I dive deep into industries with 2 hour-long podcasts. 

In this episode, we share personal experiences and our distinct approaches that one can leverage to scale their content, using it as a tool for effective distribution.

#NikhilKamath: Co-founder of Zerodha, True Beacon and Gruhas

Follow Nikhil here: 

Twitter https://x.com/nikhilkamathcio/ 

Linkedin https://www.linkedin.com/in/nikhilkamathcio

Instagram https://www.instagram.com/nikhilkamathcio/ 

Facebook https://www.facebook.com/nikhilkamathcio/

Koo https://www.kooapp.com/profile/Nikhilkamath 

#TanmayBhat: Co-Founder of AIB, Comedian, Content Creator, and Investor

Follow Tanmay Here:

Twitter https://twitter.com/thetanmay 

Instagram https://www.instagram.com/tanmaybhat/ 

Facebook https://www.facebook.com/tanmaycomedy/ 

Linkedin https://in.linkedin.com/in/thetanmay 

Youtube https://www.youtube.com/user/tanmay316 

#RanveerAllahbadia (Beer Biceps): Content Creator, Podcast Host, and Co-Founder of Monk Entertainment, Level Supermind, and BigBrainCo.

Follow Ranveer Here:

Twitter https://twitter.com/beerbicepsguy/

Instagram https://www.instagram.com/beerbiceps/ 

Facebook https://www.facebook.com/ranveerallahbadiaofficial/

Linkedin https://www.linkedin.com/in/beerbiceps/

Youtube https://www.youtube.com/channel/UCneyi-aYq4VIBYIAQgWmk_w

#PrajaktaKoli (Mostly Sane): Content Creator, Actor and Comedian

Follow Prajakta Here:

Twitter https://twitter.com/iamMostlySane 

Instagram https://www.instagram.com/mostlysane/ 

Facebook https://www.facebook.com/MostlySaneOfficial/ 

Youtube https://www.youtube.com/channel/UCvCyIiKSCA1fHKSCOKJyjXA 

Blog https://mostlysane.in/ 

#NuseirYassin (Nas Daily): Content Creator, Author, and CEO at Nas Company

Follow Nas here:

Twitter https://twitter.com/nasdaily/  

Instagram https://www.instagram.com/nasdaily/ 

Facebook  https://www.facebook.com/nasdaily/ 

Youtube https://www.youtube.com/channel/UCJsUvAqDzczYv2UpFmu4PcA 

Linkedin https://www.linkedin.com/in/nyassin/   

#SocialMedia #ContentCreation #Viral #wtfispodcast #WTFiswithNikhilKamath #Tanmaybhat #BeerBiceps #Prajaktakoli #NasDaily #Youtube #Influencer #Instagram #Twitter #Facebook

It’s easier to set up an arms factory than to sell a sandwich or a drink. This reflects the hidden complexity the restaurant world possesses. As Indians we are culturally inclined to want options when it comes to our food, we go to multicuisine restaurants with our families, cafés with our work friends, fine dining for our dates, and pubs with our friends! We judge the AC temperature, the music, the food, the waiter, the cutlery, and everything in between. This involves not only recipe building but also mastering technology, marketing, interior design, and much more. With this episode, we will walk you through a checklist of crucial decisions to start and thrive in this space. We have with us Riyaaz Amlani, best known for his brands like SOCIAL, Smoke House Deli, & Boss Burgers; Zorawar Kalra, famous for his appearances on Masterchef and his brands like Farzi Cafe, Masala Library, & Pa Pa Ya; Pooja Dhingra, renowned for Le15, known for their macaroon; currently a judge in Masterchef India and an author.

If you’re below 22 & are working on building something in the F&B space, here’s the chance to get the support you’ve been looking for ️Apply here: ⁠https://tally.so/r/mBp7LN⁠

#NikhilKamath: Co-founder of Zerodha, True Beacon and Gruhas

Follow Nikhil here: 

Twitter ⁠https://x.com/nikhilkamathcio/⁠ 

Instagram ⁠https://www.instagram.com/nikhilkamathcio/⁠  

Facebook ⁠https://www.facebook.com/nikhilkamathcio/⁠

Linkedin ⁠https://in.linkedin.com/in/nikhilkamathcio⁠ 

Koo ⁠https://www.kooapp.com/profile/Nikhilkamath⁠ 

#ZorawarKalra: Founder & MD - Massive Restaurants; TV Show Host, and MasterChef India Judge

Follow Zorawar here: 

Twitter ⁠https://twitter.com/ZorawarKalra⁠

Instagram ⁠https://www.instagram.com/zkalra/⁠

Linkedin ⁠https://www.linkedin.com/in/zorawar-kalra-2051375/⁠

Facebook ⁠https://www.facebook.com/zkalra/⁠ 

#RiyaazAmlani: Founder & CEO - Impresario Entertainment and Hospitality Pvt. Ltd.

Follow Riyaaz here: 

Twitter ⁠https://twitter.com/RiyaazAmlani⁠

Instagram ⁠https://www.instagram.com/riyaazamlani/⁠ 

Linkedin ⁠https://www.linkedin.com/in/riyaaz-amlani-52193b1/⁠

Facebook ⁠https://www.facebook.com/RiyaazAmlaniOfficial/⁠ 

#PoojaDhingra: Founder & CEO of Le15 Patisserie, MasterChef India Judge, and Author

Follow Pooja here:

Twitter ⁠https://twitter.com/poojadhingraa/⁠ 

Instagram ⁠https://www.instagram.com/poojadhingra/⁠ 

Linkedin ⁠https://www.linkedin.com/in/poojadhingraa/⁠ 

Facebook ⁠https://www.facebook.com/ChefPoojaDhingra/⁠ 

Pooja’s Youtube Channel ⁠https://www.youtube.com/@poojajdhingra/⁠ 

Timestamps:

(00:00) - Intro

(01:39) - Pooja's Childhood

(04:11) - Why Pooja Quit Law School

(08:09) - Early Hustle to Macaroon Fame

(15:47) - Pooja’s World: Books, Masterchef & Podcasts

(16:53) - How Covid Changed Pooja

(17:58) - Reason for Scarcity of Female Chefs

(22:36) - Zorawar's Passion for Food

(24:05) - Jiggs Kalra's Legacy

(36:58) - Zorawar's Personal Insights

(38:09) - Riyaaz’s Karate Days

(39:50) - Regulations & Restaurants: Bottleneck

(44:05) - Riyaaz's Personal Life and Parsi History

(48:04) - Riyaaz & Music: DJ Days

(49:35) - Story of Berry’s & Riyaaz's Past

(52:13) - Riyaaz Reveals Prithvi Cafe’s History

(56:32) - Innovative Monetisation: Restaurant Hacks

(01:01:12) - Role of Restaurants: Bigger Picture

(01:02:10) - Why Most Restaurants Fail

(01:07:05) - India's Increasing Dine-Out Trend

(01:10:30) - SOCIAL's Product-Market Fit

(01:11:30) - Ease of Credit & Cloud Kitchens

(01:13:10) - Rise of Western Cuisine: Economics

(01:16:20) - F&B Data Utilization

(01:28:48) - Evolution of Dessert Market: Trends

(01:33:27) - Future of QSR

(01:40:23) - Nikhil's Food Business Checklist

(02:00:45) - Pitfalls of Celeb Restaurants

(02:13:30) - Aggregators in F&B

(02:27:50) - Perfecting Supply & Location

(02:48:33) - Restaurant Design Essentials

(02:56:50) - Importance of Recommendations

(03:11:00) - HR & Seasonal Impacts in F&B

(03:19:40) - Blind Taste Game: Test the Experts!

Subscribe

Opening a restaurant or a cafe is no less than a gamble. Roughly 60% of them shut down in the first year. This podcast is here to help dissect the food industry with the owners of Le15, SOCIAL, Farzi Cafe, Masala Library, Smoke House Deli, BOSS Burgers, Pa Pa Ya, and more. Stay tuned for an episode where Riyaaz Amlani, who made cafe culture big in Mumbai, Zorawar Kalra, who put Indian food on the global map, and Pooja Dhingra, the Indian macaroon queen unveil what really goes on behind this massive industry.

⁠#NikhilKamath⁠: Co-founder of Zerodha, True Beacon and Gruhas

Follow Nikhil here:

Twitter ⁠https://x.com/nikhilkamathcio/⁠ 

Instagram ⁠https://www.instagram.com/nikhilkamathcio/⁠  

Facebook ⁠https://www.facebook.com/nikhilkamathcio/⁠

Linkedin ⁠https://in.linkedin.com/in/nikhilkamathcio⁠ 

Koo ⁠https://www.kooapp.com/profile/Nikhilkamath⁠

⁠#ZorawarKalra⁠: Founder & MD - Massive Restaurants; TV Show Host, and MasterChef India Judge

Follow Zorawar here: 

Twitter ⁠https://twitter.com/ZorawarKalra⁠

Instagram ⁠https://www.instagram.com/zkalra/⁠

Linkedin ⁠https://www.linkedin.com/in/zorawar-kalra-2051375/⁠

Facebook ⁠https://www.facebook.com/zkalra/⁠ 

⁠#RiyaazAmlani⁠: Founder & CEO - Impresario Entertainment and Hospitality Pvt. Ltd.

Follow Riyaaz here: 

Twitter ⁠https://twitter.com/RiyaazAmlani⁠

Instagram ⁠https://www.instagram.com/riyaazamlani/⁠ 

Linkedin ⁠https://www.linkedin.com/in/riyaaz-amlani-52193b1/⁠

Facebook ⁠https://www.facebook.com/RiyaazAmlaniOfficial/⁠

⁠#PoojaDhingra⁠: Founder & CEO of Le15 Patisserie, MasterChef India Judge, and Author

Follow Pooja here:

Twitter ⁠https://twitter.com/poojadhingraa/⁠ 

Instagram ⁠https://www.instagram.com/poojadhingra/⁠ 

Linkedin ⁠https://www.linkedin.com/in/poojadhingraa/⁠ 

Facebook ⁠https://www.facebook.com/ChefPoojaDhingra/⁠ 

Pooja’s Youtube Channel ⁠https://www.youtube.com/@poojajdhingra/⁠

⁠#FoodServices⁠ ⁠#Chef⁠ ⁠#Cooking⁠ ⁠#Restaurants⁠ ⁠#Cafes⁠ ⁠#Lounges⁠ ⁠#QSR⁠ ⁠#Business⁠ ⁠#Startups⁠ ⁠#Funding⁠ ⁠#Entrepreneurship⁠ ⁠#WTFiswithNikhilKamath⁠ ⁠#WTFisPodcast

It's easy to start in India but very difficult to scale in India. This 3.5-hour podcast will cover everything you need to know about scaling a fashion, beauty, or home brand from zero to the first 20 crores, and then to 100 crores and beyond. We have the most requested podcast guest - Kishore Biyani BACK to drop some knowledge bombs. We also have Raj, who took the route of "digital-first" for his business expansion, and Ananth, who decoded e-commerce and marketplaces first. They delve deep into every important aspect one should know for scaling a brand, such as brand names, logos, category selection, performance marketing, SEO, growth hacking, marketplace strategies, distribution decisions, and community building. It will be a crash course for anyone who wants to take his/her brand from 0 to 1.

If you’re below 22 and are working on building a brand from 0 to 1 in fashion, beauty, or home, here’s the chance for that support you’ve been looking for from India’s best business minds. ️Apply here: ⁠https://tally.so/r/mBp7LN⁠ ⁠#NikhilKamath⁠: Co-founder of Zerodha, True Beacon and Gruhas Follow Nikhil here: Twitter ⁠https://x.com/nikhilkamathcio/⁠ Instagram ⁠https://www.instagram.com/nikhilkamat...⁠ Facebook ⁠https://www.facebook.com/nikhilkamath...⁠ Linkedin ⁠https://in.linkedin.com/in/nikhilkama...⁠ Koo ⁠https://www.kooapp.com/profile/Nikhil...⁠⁠#KishoreBiyani⁠

Founder of Future Group (⁠https://www.futuregroup.in/⁠) ⁠#AnanthNarayanan⁠: Founder of Mensa Brands Follow Ananth here: Twitter ⁠https://twitter.com/anarayanan24⁠ Instagram ⁠https://www.instagram.com/narayanan.a...⁠ Linkedin ⁠https://in.linkedin.com/in/ananth-nar...⁠ ⁠#RajShamani⁠: Content Creator & Founder of House of X, Figuring Out Podcast Follow Raj here: Twitter ⁠https://twitter.com/rajshamani⁠ Instagram ⁠https://www.instagram.com/rajshamani/⁠ Facebook ⁠https://www.facebook.com/shamaniraj/⁠ Linkedin ⁠https://in.linkedin.com/in/rajshamani⁠ Raj’s Youtube Channel ⁠https://www.youtube.com/@rajshamani⁠

Timestamps

(00:00) - Intro

(02:06) - Ananth’s Career Path

(04:23) - Ananth's Myntra CEO Journey

(07:19) - Ananth's Entry into Pharmacy

(09:18) - Ananth's E-commerce Return

(13:16) - Mensa Brands: Explained

(19:45) - Unveiling Raj's Business Side

(21:23) - Raj on House of X Fundraising

(22:44) - China's Live-Streaming Trend

(23:38) - Raj's Family Business Growth

(27:47) - Raj's Customer Insights

(31:30) - Data for Product Development

(33:53) - Raj's Marketing Tricks

(38:35) - Raj's Family Business Exit

(42:11) - Raj's 400M Views Formula

(43:30) - Social Media Virality Tips

(46:42) - Kishore's Consumption Insights

(52:33) - India's Consumption Demographics

(01:03:16) - Luxury Brands' Tricks

(01:08:51) - BNPL Convenience

(01:10:28) - Quiet Luxury & Signaling

(01:16:37) - Content & Community

(01:24:42) - Scaling to 20 Crores

(01:30:19) - Westernized Branding

(01:35:14) - Growth & E-commerce Hacks

(01:50:36) - Performance Marketing Role

(01:52:42) - Category Selection Navigation

(01:55:07) - Art of Brand Storytelling

(01:59:49) - High Price vs. Quality

(02:02:20) - Brand Longevity Insights

(02:04:28) - Unlocking Beauty Industry

(02:10:09) - Micro-Niche Strategy & Picks

(02:16:44) - SKU Count Decisions

(02:20:21) - AI & Machine Learning Impact

(02:25:47) - Customer Reviews & Returns

(02:29:22) - Creator & Celebrity Brands

(02:35:59) - Addition vs. Replacement Categories

(02:38:10) - Brands Preferred by Raj

(02:40:05) - Panelists’ Views on Virtue Signaling

(02:44:44) - Indian Luxury Brand Opportunity

(02:48:05) - Celebrity/Influencer Selection

(02:59:30) - Kishore's Daughter's Ventures

(03:01:08) - Offline in 100+ Crores Sales

(03:02:58) - Platforms: Valuation & Models

(03:04:13) - ONDC's Platform Disruption

(03:06:44) - Panelists' Thriving Sectors

(03:08:53) - Nikhil's Lululemon Love

(03:12:27) - Untapped Men's Makeup Market

(03:14:51) - Micro-Influencers & Failures

(03:20:15) - Special Announcement: Apply Now!

(03:23:10) - Bloopers Time!

(03:23:59) - Outro

Failure to understand the aspirations, behaviors, and values of the target market can be detrimental to the long-term success of brands.

 Kishore Biyani, Ananth Narayanan, and Raj Shamani will shed light on how brands bridge the gap from conversation to conversion successfully in their own ways.

Anyone building a brand in the fashion, home, and beauty industry, here’s a guide that you will keep coming back to, and for the rest this is one of those episodes that will have you glued with insights for 3.5 hours….

⁠#NikhilKamath⁠: Co-founder of Zerodha, True Beacon and Gruhas 

Follow Nikhil here: 

Twitter ⁠https://x.com/nikhilkamathcio/⁠ 

Instagram ⁠https://www.instagram.com/nikhilkamat...⁠ 

Facebook ⁠https://www.facebook.com/nikhilkamath...⁠ 

Linkedin ⁠https://in.linkedin.com/in/nikhilkama...⁠ 

Koo ⁠https://www.kooapp.com/profile/Nikhil...⁠ ⁠

#KishoreBiyani⁠: Founder of Future Group (⁠https://www.futuregroup.in/⁠) 

⁠#AnanthNarayanan⁠: Founder of Mensa Brands 

Follow Ananth here: 

Twitter ⁠https://twitter.com/anarayanan24⁠ 

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Roughly 60% of the Indian population is under the age of 30 and hence the coolness funnel tends to be top-down. This is the segment that everyone will be building for. The consumption trends and behavioral patterns we hear here from these 4 accomplished people will likely remain relevant over the next decade. We have Navya - who's an unlikely grounded person one usually wouldn't assume, the precocious Zepto Brothers - where what stands out more than everything else is the bond 2 guys who met in the 6th-grade share with each other, and Tara - an outsider who paved her way into the very inside world of Bollywood. The transient nature of younger folks when it comes to housing/transport/ownership/vocation/fashion/shopping and the shorter attention spans are very different to someone like me who spends 8 hours watching a cricket match for example. Biases aside, there is so much to learn here!

#NikhilKamath: Co-founder of Zerodha, True Beacon and Gruhas Follow Nikhil here: Twitter https://x.com/nikhilkamathcio/ Instagram https://www.instagram.com/nikhilkamathcio/ Facebook https://www.facebook.com/nikhilkamathcio/ Linkedin https://in.linkedin.com/in/nikhilkamathcio Koo https://www.kooapp.com/profile/Nikhilkamath #AaditPalicha : Co-Founder & CEO of Zepto Follow Aadit here: Twitter https://twitter.com/aadit_palicha Instagram https://www.instagram.com/a.palicha/ Facebook https://www.facebook.com/aadit.palicha.9 Linkedin https://www.linkedin.com/in/aadit-palicha/ #KaivalyaVohra: Co-Founder & CTO of Zepto Follow Kaivalya here: Twitter https://twitter.com/v0hra Instagram https://www.instagram.com/kaivalyavohra/ Facebook https://www.facebook.com/100012626226933 Linkedin https://www.linkedin.com/in/kaivalya-vohra #NavyaNaveliNanda: Founder of Project Naveli & Co-Founder of Aara Health Follow Navya here: Instagram https://www.instagram.com/navyananda/ LinkedIn https://www.linkedin.com/in/navyanavelinanda/ Navya’s Podcast https://www.youtube.com/@navyanavelinanda #TaraSutaria: Bollywood Actor & Singer Follow Tara here: Twitter https://twitter.com/tarasutaria Instagram https://www.instagram.com/tarasutaria/ Facebook https://www.facebook.com/people/Tara-Sutaria/100057211939870/

Timestamps

(00:00) - Intro

(02:05) - Zepto Bros Arrive

(04:00) - Story of Zepto Bros

(06:28) - Stanford Dropout Tale

(07:29) - KiranaKart Beginning

(09:31) - Dark Stores & 1st Funding

(12:02) - Cracking Sales as Techies

(13:35) - Zepto's Sales Growth

(14:30) - Y Combinator & Hurdles

(17:45) - Series A & Beyond

(20:19) - Grocery Economics

(23:31) - Navya’s Unconventional Choices

(27:07) - Navya on Privilege & Goals

(31:51) - Navya’s Reflections

(39:08) - Tara's Artistic Childhood

(40:10) - Disney to Bollywood- Tara's Story

(43:51) - Unveiling Bollywood’s Reality

(45:10) - Flaws in Movie Business

(46:10) - Changing Taste of Audience

(47:46) - Tara's Upcoming Film

(49:10) - Tara’s Dream Project

(50:20) - Who is Tara, really?

(51:27) - Music Tastes

(54:29) - What is the new gen. up to?

(56:16) - New Gen. & Consumption Trends

(01:00:00) - Flipkart vs. Amazon: Are both same?

(01:00:56) - Zepto’s USP & Commodities

(01:03:20) - Surprising Shopping & Buying Trends

(01:11:41) - The Complex Cinema Business

(01:15:27) - Do People Pay for Premiumization?

(01:19:18) - Social Media Blue Ticks, Scarcity Principle & Discovering Products

(01:28:10) - UPI vs. Credit Card

(01:29:08) - Trends in Social Media?

(01:30:26) - Income Inequality

(01:34:17) - Empowering Young Entrepreneurs

(01:38:12) - Education Systems: Old vs. New

(01:49:58) - Anecdotes from School

(01:53:45) - Childhood Challenges & Therapy

(01:56:50) - Dealing with Founder’s Conflict

(02:01:45) - Nikhil’s Brotherly Advice

(02:03:50) - Tara on Content

(02:13:06) - Marriage, Kids & Beyond

(02:17:39) - Woke Culture, Entitlement & Social Media

(02:23:55) - Tara's Wall-Bump Mishap

(02:25:53) - Navigating Cancel Culture

(02:31:12) - Brand Narrative in 1 Line

(02:35:00) - Surprise Jamming Session!

Roughly 60% of India's population is under the age of 30. To cater to the next generation, we brought together these four young high achievers - Navya Naveli, Zepto Brothers, and Tara Sutaria to provide nuanced insights into the future trends and the impact of a top-down approach to influence.

For those seeking to develop solutions or build products for India's emerging demographic, this episode will give you a comprehensive overview of this generation's mindset.

#NikhilKamath: Co-founder of Zerodha, True Beacon and Gruhas

Follow Nikhil here:

Twitter https://x.com/nikhilkamathcio/ 

Instagram https://www.instagram.com/nikhilkamathcio/ 

Facebook https://www.facebook.com/nikhilkamathcio/

Linkedin https://in.linkedin.com/in/nikhilkamathcio 

Koo https://www.kooapp.com/profile/Nikhilkamath 

#AaditPalicha : Co-Founder & CEO of Zepto

Follow Aadit here:

Twitter https://twitter.com/aadit_palicha 

Instagram https://www.instagram.com/a.palicha/ 

Facebook https://www.facebook.com/aadit.palicha.9 

Linkedin https://www.linkedin.com/in/aadit-palicha/ 

#KaivalyaVohra: Co-Founder & CTO of Zepto

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Twitter https://twitter.com/v0hra 

Instagram https://www.instagram.com/kaivalyavohra/ 

Facebook https://www.facebook.com/100012626226933 

Linkedin https://www.linkedin.com/in/kaivalya-vohra 

#NavyaNaveliNanda: Founder of Project Naveli & Co-Founder of Aara Health

Follow Navya here:

Instagram https://www.instagram.com/navyananda/ 

LinkedIn https://www.linkedin.com/in/navyanavelinanda/ 

Navya’s Podcast https://www.youtube.com/@navyanavelinanda 

#Tarasutaria: Bollywood Actor & Singer

Twitter: https://twitter.com/tarasutaria 

Instagram: https://www.instagram.com/tarasutaria/ 

Facebook: https://www.facebook.com/people/TaraSutaria/100057211939870/

#trends #youth #entrepreneur #entrepreneurship #consumption #ecommerce #groceries #zepto #marketing #socialmedia #influencer #millennials #genZ