Wunderkind Webinars

Watch Jason Beckley, a Chief Marketing Officer and Brand Builder, as we sat him down for an insightful thought leadership video on the transformative power of AI in marketing. With over 25 years of experience across fashion, luxury, and sportswear, Jason is passionate about building high-performance brand teams that shape the future of the industry. Discover how focusing on real customer identification and humanizing the marketing process can significantly enhance loyalty and lifetime value.

Key Insights:

• The evolution of marketing from clicks and traffic to humanization
• The role of AI in identifying and inspiring real customers
• Strategies to grow customer base and enhance loyalty
• The importance of restructuring organizations for effective AI deployment
• Practical applications of AI in marketing to drive brand growth

"AI shifts focus from optimization to humanization, unlocking new opportunities for brand growth." - Jason Beckley

Join Tim Glomb, VP of Content Digital and AI at Wunderkind, and Richard Jones as they delve into overcoming the clutter of MarTech tools and transforming your marketing stack to drive real revenue growth. This webinar will unveil Wunderkind's latest innovations in AI Analytics and their API-first approach, bringing clarity and efficiency to your marketing efforts.

Key insights you'll learn:

• Strategies to reduce MarTech sprawl and enhance tool utilization.
• Benefits of a unified performance tracking dashboard.
• Ways to leverage AI for predictive insights and automated recommendations.
• How to integrate Wunderkind’s flexible API into your existing ecosystem for seamless data flow.
• The importance of identity resolution in amplifying the value of AI.

In a world where marketing is more measurable than ever—but harder to connect across tools and teams—practitioners need a new approach to analytics that drives real-time results, not just retroactive reports. Join Tim Glomb of Wunderkind and Lauren Zarzour of Kendra Scott as we unpack how leading brands are breaking down the analytics barrier and translating performance into profit across email, SMS, and beyond.

Whether you're deep in the weeds with campaign performance or leading a lean team responsible for end-to-end execution, this webinar will help you better understand your impact—and elevate it.

Here’s what you’ll walk away with:

59% of marketers check performance daily—but is it helping? Learn how to balance real-time monitoring with strategic insight to drive smarter campaign decisions.

37% of marketers struggle to track the impact of identity partners. See how brands like Kendra Scott overcome this challenge to drive lift through better customer recognition.

53% of marketers want AI to optimize spend, while 40% want help with cross-channel segmentation. Discover how AI is already transforming daily workflows for leading practitioners.

Up to 10x more contacts matched than your ESP alone. Understand how Wunderkind helps marketers drive more triggered revenue by identifying more site traffic—even when users are anonymous.

Join Tim Glomb, VP of Digital and Content at Wunderkind, and Cian Agnew, Regional VP of Client Success, for an in-depth look at the latest findings from the 2025 UK Consumer Insights Report. This data-rich session will unpack the key trends influencing eCommerce in the UK, offering brand marketers and CRM professionals actionable strategies for staying ahead of consumer expectations in the year to come.

With UK shoppers navigating economic instability, changing technology, and evolving expectations for convenience and personalisation, understanding their mindset is more crucial than ever. Whether you're looking to deepen loyalty, optimise owned channels, or convert anonymous site visitors, this webinar will give you the tools to build a smarter, more resilient strategy.

Key Takeaways from the Webinar:

Mobile Commerce Is Ubiquitous—But Desktop Still Counts

Loyalty Hinges on Pricing, Perks, and Personal Touch

Email Still Reigns, But Text and Push Are Rising

First-Party Data and Identity Resolution Are Essential in a Cookie-Free Era

This is your roadmap to winning in 2025. Whether you’re optimising for mobile-first experiences, scaling retention efforts, or planning your next loyalty campaign—this session will ground your strategy in real UK consumer behaviours.

Discover How Oroton Transformed E-Commerce Success with First-Party Data

Learn from Peter Lines, Head of Digital at Oroton Group, as he shares the innovative strategies that took their e-commerce game to the next level. Dive into how they leveraged first-party data and Wunderkind’s powerful identity resolution tools to:

• Identify and engage up to 85% of previously unknown website visitors.
• Turn abandoned carts into measurable revenue.
• Deliver personalized, AI-driven customer experiences.

What You’ll Learn

• The Challenge: Explore the hurdles of converting anonymous traffic and why it’s critical for e-commerce brands to address this.
• The Solution: How Oroton’s partnership with Wunderkind unlocked new potential by combining first-party data with advanced identity resolution tools.
• The Results: See how Oroton boosted ROI, optimized marketing spend, and improved customer engagement through personalized triggers and micro-conversions.
• Actionable Insights: Get practical steps to integrate these strategies into your own marketing playbook.

Video Highlights

Hear directly from Peter Lines as he delves into key strategies and results:

1. The opportunity in converting unknown website traffic.
2. The power of Wunderkind’s Identity Network for personalized marketing.
3. AI’s role in crafting modern, impactful marketing strategies.

Join Richard Jones, Chief Revenue Officer at Wunderkind, and Tim Glomb, VP of Digital and Content at Wunderkind, for an in-depth exploration of the 2025 U.S. Consumer Insights Report. This webinar will break down the latest data and trends shaping digital commerce, equipping brands with the knowledge they need to optimize their marketing strategies in the year ahead.

Consumer behaviors are shifting in response to economic uncertainty, evolving technology, and changing digital shopping habits. Understanding these shifts is critical for brands looking to drive engagement, maximize revenue, and future-proof their marketing efforts.

Key Takeaways from the Webinar:

• The Dominance of Mobile Shopping & Generational Differences
• 95% of consumers now shop via smartphone, but desktops still play a crucial role, especially among Boomers and men.
• Learn how to tailor mobile-first strategies while maintaining desktop optimization for key audience segments.
• What’s Driving Direct-to-Brand Purchases & Loyalty
• 60% of consumers prioritize better pricing when shopping directly with brands.
• Discover how personalized offers, loyalty rewards, and seamless experiences can shift customer behavior away from marketplaces.
• The Role of First-Party Data & Identity Resolution in 2025
• With up to 95% of website traffic remaining anonymous, brands must rethink how they collect and use first-party data.
• Explore strategies to capture and leverage email and SMS opt-ins to drive engagement and conversions.
• Why Email & Text Remain the Most Effective Marketing Channels
• Email continues to be the top channel for older shoppers, while younger audiences lean into SMS and app notifications.
• Gain insights into how behavioral triggers and AI-powered personalization can enhance your messaging strategy.

This webinar will provide actionable insights that help brands optimize their owned marketing channels, reduce reliance on costly paid ads, and build deeper connections with their customers.

The holiday season reveals powerful insights into consumer behavior—insights that can drive revenue all year long. In this webinar, Mark Johnson, CEO of Loyalty360, and Tim Glomb, VP of Digital, Content & AI at Wunderkind, break down key shopping trends, from Gen Z’s loyalty-driven habits to Boomers’ preference for free shipping, and how brands can apply these insights to increase conversions and long-term engagement.

• Psychographic Insights – How generational and gender-specific behaviors shape purchasing decisions
• Behavioral Triggers – Using cart abandonment and browsing patterns to drive conversions
• Loyalty Beyond Discounts – The impact of free shipping, points, and bundling on long-term retention
• Early Shopper Advantage – Capitalizing on early holiday behaviors for year-round success
• Omnichannel Strategy – Optimizing campaigns across mobile, desktop, and email

Join Tim Glomb, VP of Digital Content and AI at Wunderkind, and David Freund, VP of Product and Client Strategy, as they unveil the latest findings from Wunderkind’s research paper titled, Consumer Psychology Unleashed: Peak Season Tactics That Work All Year.

This exclusive webinar dives deep into the data, trends, and strategies driving success for e-commerce brands in today’s competitive landscape. Gain exclusive access to original research on holiday shopping psychographics that goes beyond transactional data. This report reveals insights you won’t find anywhere else, exploring the motivations, preferences, and behaviors driving consumers in peak buying seasons. Discover how generational and gender-specific trends influence decisions, from early shopping habits to cart abandonment strategies. Learn actionable tactics rooted in psychographics to engage your audience, drive year-round loyalty, and boost revenue. This data is your competitive edge for crafting personalized, impactful marketing strategies in 2025.

What You’ll Discover

• Actionable insights on psychographic data: Understand the “why” behind consumer behaviors, with exclusive data that goes beyond transactional metrics to uncover motivations, preferences, and habits.
• Strategies to supercharge engagement: Learn how to use email, text, and personalized offers to convert early shoppers, re-engage cart abandoners, and retain last-minute buyers.
• Generational and gender trends: Discover how Gen Z, Millennials, Gen X, and Boomers differ in their shopping behaviors—and how to craft targeted campaigns for each group.
• All-year-round revenue opportunities: Transform holiday insights into strategies for key retail events like Valentine’s Day, back-to-school, and summer sales, driving retention and loyalty year-round.

Get ahead of the competition. Download the Consumer Psychology Unleashed today and turn consumer data into year-round success.

Unlocking the Potential of First-Party Data for E-Commerce Success

Featuring: Edward Roberto, Polaris Digital

Explore the future of e-commerce marketing with Edward Roberto, an industry expert who sheds light on leveraging first-party data, innovative technology, and personalization to drive measurable results. In this insightful conversation, Edward unpacks challenges and opportunities around customer identification, data privacy, and tech platform integration to deliver unparalleled marketing efficiency.

• First-Party Data as a Game-Changer: Why brands must embrace first-party data strategies to optimize marketing spend and unlock deeper customer insights.
• AI's Role in Marketing Innovation: How AI enhances efficiency, personalization, and execution without replacing human creativity.
• Privacy and Security: The importance of adopting GDPR-compliant solutions to protect customer trust while maximizing data use.
• Efficiency in Email Marketing: Tactics for leveraging first-party data to improve email channel ROI and integrate insights across marketing platforms.

1. The Power of Identification: Learn how recognizing website visitors can transform your e-commerce store into a high-performing, personalized customer experience.
2. Smarter Use of Data: Understand how to leverage AI and first-party data across multiple channels for marketing efficiency and ROI.
3. Stay Ahead with Privacy-Forward Solutions: Discover strategies to integrate compliant tech while innovating at scale.

Join Edward Roberto as he explains how e-commerce brands can future-proof their marketing efforts and thrive in a competitive landscape. Don't leave revenue on the table—unlock your brand’s full potential today!

Discover actionable strategies for navigating today’s challenging retail landscape in our exclusive interview with Alexandre Coussy, CRM and Retention Expert. As discretionary spending tightens, brands are shifting their focus to maximize existing customer data, enhance personalization, and convert high-intent users. Alexandre shares key insights into the power of leveraging first-party data, optimizing the bottom-of-funnel performance, and the game-changing potential of on-site data capture.

• Maximizing High-Intent Customers: Why optimizing the bottom of the funnel is a must and how it drives measurable growth.
• The Role of First-Party Data: Unlock the potential of on-site interactions to improve triggered messages and conversions.
• Personalized On-Site Messaging: How tailored pop-ups and banners fuel database growth and create seamless, high-conversion campaigns.
• Outcome-Based Approaches: Why performance-driven models, like Wunderkind’s, are a win-win for brands.

1. Retention is the New Acquisition: How brands can make the most of shrinking ad budgets by focusing on zero- and first-party data strategies.
2. Seamless Integration for Growth: Learn how personalized, on-brand pop-ups and SMS/email campaigns boost engagement and retention.
3. Outcome-Oriented Solutions: See why choosing tech partners with a results-focused approach drives success.

Watch the video to equip your team with the insights to thrive in today’s retail environment and accelerate your brand’s growth.