Wunderkind Webinars

Join Loyalty360 and Wunderkind for an insightful webinar on how identity resolution can revolutionize the customer experience in the travel and hospitality industry. Discover how leveraging advanced identity resolution techniques can help brands better understand and engage their customers, ultimately driving loyalty and boosting revenue. Here's what we cover:

• How Identity Resolution Works: Understand the power of identity resolution to match devices to real people and why this is key to delivering personalized experiences.
• Maximizing Customer Data: Learn how to harness rich customer data to improve the booking experience, identify loyal customers, and drive higher engagement.
• Boosting Loyalty Program Effectiveness: Discover strategies to cenhance customer loyalty by personalizing offers, communications, and experiences in real time.
• Privacy Compliance and Data Security: Explore how to manage customer data while staying compliant with privacy regulations like GDPR.
• Real-World Case Studies: See how leading brands in the travel and hospitality sector have successfully leveraged identity resolution to improve their booking processes and increase revenue.

Join Tim Glomb, VP of Digital, Content, and AI at Wunderkind, and Patrick Tripp, founder of Tripp Consultants, for an insightful webinar designed to help you navigate the rapidly evolving eCommerce landscape. As marketers face unprecedented challenges in identifying customers, converting shoppers, and delivering personalized experiences at scale, this session will guide you in selecting the right eCommerce marketing vendor.

In this webinar, Tim and Patrick will cover key considerations, including:

• Evaluating a vendor’s industry expertise and vertical knowledge.
• How to capture, manage, and activate data for a comprehensive customer view.
• The importance of strategic guidance and performance marketing solutions beyond just technology.
• Delivering personalized experiences across multiple channels at scale.

Don't miss this opportunity to gain the insights you need to overcome eCommerce marketing hurdles and drive sustainable growth for your business.

July 22, 2024 - Google pivots yet again to declare that third-party cookies will persist. What does this mean for brands and marketers that have been preparing for their demise? Stay the course. We explore what happened, what comes next and why a first-party data strategy was always the answer all along.

The Consumer Insights Report by Wunderkind, was created for professionals in digital commerce and e-commerce. Hosted by Tim Glomb, VP of Content Digital and AI, and Richard Jones, Chief Revenue Officer at Wunderkind, this webinar delves into the intricate details of consumer behavior and digital marketing trends for 2024. Here's what you'll learn:

• Impact of Data and AI on Marketing
• Cookies and the Changing Digital Landscape
• Consumer Purchase Behavior
• Demographic Preferences and Personalization
• Effective Data Collection Strategies
• Case Studies and Practical Applications
• Advertising and Influential Channels

This webinar is perfect for digital marketers, e-commerce managers, data analysts, and anyone interested in enhancing their understanding of consumer insights and applying advanced data strategies to improve marketing outcomes.

Don't miss out on this opportunity to stay ahead in the ever-evolving digital commerce landscape. Watch now to gain actionable insights and elevate your marketing strategies!

AI has hit a fever pitch in 2024, but how will this phenomena actually impact brands during BFCM? In this webinar we will take a look at how data + AI will change the ways brands engage consumers to reap the rewards this holiday season. It will explore how identity resolution solutions help brands acquire more first-party data while providing rich context for delivering better personalized offers. We'll also explain how AI is bringing autonomy to the customer journey and scaling optimized decisioning. This ultimately allows marketers to focus on more human tasks while data and AI put to rest the antiquated linear journeys designed by humans.  

What you'll takeaway from this webinar:

• How to acquire more first-party data before BFCM
• When consumers will actually start engaging for holiday sales
• The incentives that drove sales in 2023 BFCM
• How AI is supercharging the customer journey

This webinar is presented by Wunderkind's David Freund, AVP of Performance and Strategy along with Tim Glomb, VP Digital, Content and AI. 

This session will provide a comprehensive understanding of identity resolution, including its significance, the differences between first-party and third-party cookies, and strategies for adapting to the end of third-party cookies. You'll learn how to transform anonymous traffic into known visitors, effectively evaluate identity partners, and leverage Wunderkind’s cutting-edge identity solutions to enhance your marketing ROI.

What You Will Learn:

Understanding Identity Resolution:

• Define identity resolution and its importance in digital marketing.
• Distinguish between first-party and third-party cookies.

Navigating the Cookie Landscape:

• Insights into the implications of the end of third-party cookies.
• Effective strategies for leveraging first-party data.

Anonymous vs. Known Traffic:

• Learn how identity solutions can help bridge the gap.
• Enhance your ability to personalize and optimize marketing efforts.

Evaluating Identity Partners:

• Understand why your ESP might not be your best identity partner.
• Criteria for selecting a robust identity resolution partner.

Wunderkind’s Unique Value Proposition:

• Explore Wunderkind’s advanced identity graph and contextual identity capabilities.
• Discover how Wunderkind’s solutions can significantly boost your marketing ROI.

Join us as we demystify the complexities of identity in performance marketing and learn how to drive superior results for your brand.

Wunderkind's product leaders unveil the future of marketing, including the autonomous marketing platform and how data and AI will kill the need for rigid journey orchestration. Learn how the rich data within the Wunderkind Identity Network feeds our AI engine to deliver labor efficiencies, provide optimal decisioning and drive undeniable performance and growth for brands.

This session covers:

• Overview of recent innovations and capabilities, including the recently launched Studio application
• Discussion on market challenges: untapped data, pervasive AI, and inefficient spend
• Presentation of the autonomous marketing platform and its benefits
• Demonstration of Studio for creating, managing, and editing omnichannel experiences
• Insights into AI-powered personalization and decision-making
• Explanation of how the platform enhances efficiency and automates routine tasks
• Sneak peeks of the forthcoming applications within the autonomous marketing platform
• Sneak peeks of upcoming products and feature
• Announcement of the new self-service solution for SMB e-commerce retailers on Shopify with Klaviyo integration

Retail Recovery Readiness: A CFO perspective with Patrick Lewis

After another (to put it mildly) unpredictable financial and political year, there are some promising green shoots of economic recovery looking ahead to late 2024 and beyond. But after months of operating in ‘maintenance mode’, how can retailers gear-shift back into growth mode – and position themselves to capitalise on demand in the incoming retail recovery?

Join this not-to-be-missed webinar for CFOs, featuring Patrick Lewis (former CFO of John Lewis, non-executive director of Ocado) for a fireside chat digging into:

• Making strategic bets – how to balance risk while allowing space for growth strategies
• Assessing returns on marketing investments – evaluating LTV and incrementality
• Managing growth & profitability – driving cost efficiencies in the marketing mix through owned channels
• Short term vs. long term thinking – setting the CFO agenda & establishing growth priorities

Dive into a succinct exploration of AI in marketing with our Chief Revenue Officer, Richard Jones. Uncover why common perceptions about AI are often misleading and how Wunderkind is pioneering genuine innovation in performance marketing.

• Beyond the Hype: Contrary to popular belief, recent stellar financial performances, like Nvidia’s, show that AI is not just buzz but a substantial growth driver. AI investment is accelerating, reshaping expectations and technology applications globally.
• Real Innovation vs. ‘Clippy’ AI: While many martech firms add superficial AI enhancements akin to Microsoft's Clippy, Wunderkind disrupts traditional business models by deeply integrating AI to drive marketing outcomes, moving beyond mere productivity tools.
• AI’s Role in E-commerce and Retail: With a majority of professionals leveraging AI, the technology is set to reduce operational costs by 30% by 2030. Wunderkind leads with AI-driven strategies that enhance customer engagement and drive sales.
• The Future of Marketing: Embrace an era of autonomous marketing where AI crafts personalized customer experiences at scale, significantly boosting conversion rates without extensive human intervention.

Learn more about the pivotal role of AI in enhancing performance marketing at www.wunderkind.co

As the digital advertising landscape braces for the impact of cookie deprecation and a surge in political ad spend during an election year, brands face the daunting task of cutting through the noise to reach their target audience efficiently. 

This webinar, led by industry veterans Richard Jones and Tim Glomb of Wunderkind, along with insights from global fashion brand Kurt Geiger, sheds light on the imminent challenges and unveils strategic solutions for maintaining and enhancing Return on Ad Spend (ROAS) amidst the tumult.

This webinar will cover topics such as:

• How the depreciation of third-party cookies and increased political ad spend will reshape digital advertising this year
• Google’s plans for advertising without cookies, and the cost to do so
• How first-party data and focusing on owned channels can supercharge your revenue
• Why identity resolution is a must-have in a post-cookie world
• Why brand safety is a massive concern when advertising in an election cycle