Wunderkind Webinars

The programmatic ecosystem faces growing challenges—ad fraud, privacy compliance, transparency, and brand safety. Wunderkind brought together industry leaders Chris Kane and Neal Thurman to provide actionable insights on overcoming these hurdles.

• Understanding how stratifying inventory adds value to ad investments.
• Leveraging supply path optimization to boost ROI and transparency.
•  Balancing user experience with programmatic efficiency for sustainable growth.
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It’s time to ensure media investments deliver value while maintaining trust and privacy. Watch the recap to learn more. 

"Our goal is to recalibrate the social contract between consumers and publishers—ensuring digital advertising works for everyone." – Neal Thurman, Coalition for Better Ads

"The future of digital advertising isn’t about regulation—it’s about stratifying things and empowering buyers and publishers to create high-quality ad experiences that drive outcomes." – Chris Kane, Jounce Media

Before the dust even settles on this year’s Black Friday and Cyber Monday events, join us for a truly LIVE virtual event where we will break down the major consumer signals and trends that defined what happened over the upcoming holiday weekend. Learn what worked and how to capitalize all year long on your consumer signals.

Wunderkind’s identity enrichment strategy advances user identification, ensuring advertisers and publishers gain a competitive edge in today’s privacy-focused market. By integrating with The Trade Desk’s Unified ID 2.0 (UID 2), Wunderkind enables personalized and privacy-compliant targeting, setting a new benchmark in digital advertising.

• UID 2 Integration: Our collaboration with UID 2 builds a trust-centered ecosystem that aligns with privacy laws like GDPR and CPRA, enhancing addressability, cross-device tracking, and ad performance for advertisers.
• Advertiser Benefits: UID 2 improves targeting accuracy, enables cross-channel reach, and supports advanced personalization while ensuring user consent, increasing both relevance and match rates for campaigns.
• Publisher Advantage: Publishers benefit from a consistent identity framework that replaces third-party cookies, boosts ad monetization, and maintains control over user data consent.
• LiveRamp Collaboration: Integrating with LiveRamp, Wunderkind enhances identification rates, offering up to an 8% improvement, ensuring our clients remain competitive by reaching broader and better-defined audiences.
• Privacy and Compliance Focus: UID 2 enables privacy-first CRM data integration and user control, allowing advertisers to build consumer trust and drive effective engagement.

Through these strategic partnerships and Wunderkind's extensive network of publishers, our enriched identity framework empowers advertisers and publishers to maximize ad relevance, achieve better campaign insights, and maintain compliance, securing a future-proofed approach to digital advertising success.

Wunderkind’s Identity Enrichment leverages advanced partnerships with UID 2.0 and LiveRamp to address today’s challenges of privacy and regulatory compliance in digital advertising. This strategy enhances user identification, enabling brands, publishers, and advertisers to achieve precise, privacy-focused audience targeting across devices, fostering trust and improved ad relevance.

• Enhanced Audience Reach and Personalization: Through UID 2.0, publishers gain valuable, privacy-conscious tools to maintain data control while increasing ad revenue. Advertisers benefit from improved targeting precision, cross-device tracking, and higher match rates for better engagement and performance measurement.
• Higher Ad Revenue and Competitiveness: UID 2.0 and LiveRamp integrations increase CPMs, response rates, and create more valuable ad inventory for publishers by enhancing user insights and enabling audience targeting without third-party cookies.
• Cross-Platform Flexibility and User Experience: UID 2.0 supports cross-device frequency management, creating a seamless user experience and driving relevant, non-disruptive ad units.
• Future-Proofing Digital Strategy: Wunderkind’s unique approach, integrating its extensive publisher and e-commerce client network, provides clients with a sustainable competitive advantage, meeting privacy regulations and enriching user identification to boost addressability and ad monetization.

Through privacy-first, user-centric identity solutions, Wunderkind sets a new industry standard for targeted, compliant, and effective digital advertising.

Join Wunderkind and Loyalty360 in this insightful webinar as we explore how identity resolution technology can revolutionize the customer experience, particularly within the travel and hospitality sectors. Our expert speakers, Tim Glomb from Wunderkind and Mark Johnson from Loyalty360, break down the latest research and provide actionable insights into how brands can enhance customer loyalty and maximize revenue by leveraging identity resolution.

Key discussion topics:

1. What is customer identity resolution, and why it matters now more than ever.
2. How to personalize customer interactions in real-time, using data from 9 billion tracked devices.
3. Understanding Google’s recent changes in cookie policies and how first-party data is the key to future-proofing your brand.

Key Stats and Insights:

1. Wunderkind processes 2 trillion digital events per year, offering unmatched insights into customer behavior.
2. Brands using identity resolution have seen an increase in revenue from owned channels, including email and SMS.
3. 77% of brands are focusing on building first-party data strategies in response to evolving privacy regulations.

3 Main Takeaways:

1. Increase Personalization: Learn how to deliver personalized experiences by identifying customers even when they're logged out or browsing anonymously.
2. Boost Revenue: Discover how identity resolution can increase customer lifetime value and reduce reliance on third-party ad spend.
3. Simplify Your Martech Stack: See how Wunderkind integrates seamlessly into your existing marketing tools, driving immediate results without added complexity.

Unlock the power of customer identity resolution to enhance loyalty, boost sales, and future-proof your brand.

Join Richard Jones, CRO of Wunderkind, and Tim Glomb, VP of Digital, Content and AI, as they dive into the insights from the 2024 CMO State of the Union survey. This exclusive report gathers responses from over 100 C-suite executives at global brands with revenues ranging from $500 million to $50 billion, offering a real-time snapshot of the top trends shaping the future of marketing. From the death of third-party cookies to the rise of AI, learn how the world's leading marketers are adapting to the rapidly changing landscape.

Watch the webinar to discover:

• How brands are preparing for the end of third-party cookies.
• The evolving role of first-party and zero-party data.
• Marketing strategies in an election year.
• The impact of AI on marketing and operations.
• Key concerns and opportunities for retail and e-commerce brands.

1. Death of Third-Party Cookies: A major concern for 61% of marketers, with many brands already shifting towards first-party data strategies.
2. First-Party Data & Identity Resolution: Brands are focusing on building direct relationships with consumers through first- and zero-party data collection, with 75% of companies already using first-party data strategies.
3. Election Year Advertising Challenges: Political ad spend is predicted to be 31.2% higher in 2024, complicating paid media strategies as costs rise and inventory becomes more competitive.
4. Consumer Privacy Concerns: Privacy remains a top concern for 78% of marketers, emphasizing the need for compliant identity resolution and consent-based marketing.
5. AI Adoption: A staggering 97% of marketers are using AI across marketing efforts, with nearly all executives excited about its potential to revolutionize marketing operations.

In today’s rapidly evolving digital landscape, the ability to understand and engage with customers across devices, channels, and browsers is more critical than ever. Join us for an exclusive thought leadership panel, where industry experts from Wunderkind and leading marketers discuss how cutting-edge innovations in identity resolution are driving performance, enhancing privacy, and creating seamless customer experiences.

In this webinar, we delve deep into the challenges marketers face today, from rising CPM costs to privacy regulation compliance, and how identity resolution can overcome these obstacles. This session will showcase real-world use cases that reveal the impact of effective identity solutions on consumer engagement, trust, and revenue growth.

Learn from experts who are shaping the future of marketing, including key insights into Wunderkind's groundbreaking platform innovation—PrivacyID. You’ll walk away with actionable strategies to optimize your customer engagement and gain a competitive advantage.

• Real-World Use Cases: Discover practical applications of identity resolution that are transforming customer experiences across industries.
• Privacy Meets Performance: How to navigate the privacy vs personalization paradox and win consumer trust while driving revenue.
• The Role of First-Party Data: See why first-party data is essential for brands and how to harness it for a 30% boost in revenue.
• Wunderkind’s Innovations: Explore the September 25th announcement on PrivacyID, server-side tracking, and cross-device solutions designed to revolutionize marketing strategies.

• Market Challenges: Insights into cookie deprecation, the privacy revolution, and increasing advertising costs.
• Key Innovations: How PrivacyID ties together customer data for more accurate and scalable cross-channel marketing.
• Use Case Examples: From personalized beauty experiences to abandoned cart recovery, see how leading brands are leveraging identity resolution.

• Patrick Tripp, President of Tripp Consultants and moderator of the panel.
• Erica Bonelli, AVP of Strategy Consulting at Wunderkind, with over six years of experience helping brands optimize their identity strategies.
• Sushil Goel, Head of Identity Product at Wunderkind, responsible for developing industry-leading identity solutions.

This webinar is a must for digital marketers, ecommerce leaders, and customer engagement strategists looking to stay ahead of the curve with cutting-edge identity resolution technologies. Whether you're in retail, beauty, or any consumer-facing industry, the insights from this discussion will empower you to enhance your marketing efforts.

Join Tim Glomb, VP of Digital Content and AI at Wunderkind, and Neil Thurman, Director of the Coalition for Better Ads, for an insightful conversation on the evolution of digital advertising. In this episode, they explore how brands, publishers, and advertisers can create more engaging and user-friendly ad experiences while navigating the challenges of brand safety, particularly in high-stakes environments like election cycles.

In a world where ad blockers and user dissatisfaction with intrusive ads are on the rise, learn how the Coalition for Better Ads is driving industry standards to ensure a balance between effective advertising and positive user experiences. Discover the key trends, real-world case studies, and actionable strategies that every advertiser and marketer should know to thrive in today’s competitive digital landscape.

• The Rise of Ad Blockers: How consumer dissatisfaction with digital ads has driven the need for better ad standards.
• Better Ad Standards: A deep dive into the work of the Coalition for Better Ads, focusing on how to improve the user experience across different ad formats.
• Case Studies in Advertising Innovation: Real-world examples, including how a German publisher reduced ad inventory by 20% while increasing revenue by 25%.
• Navigating Brand Safety: Strategies for ensuring your brand is safe during sensitive periods like election cycles, while maximizing reach and effectiveness.
• Video Ads and Consumer Behavior: Why video ads, especially opt-in formats, are becoming more popular with users, and how to leverage them effectively.
• The Importance of Contextual Relevance: How giving users choice in ad engagement and ensuring contextual relevance can drive better outcomes for brands.

This episode is a must-listen for digital marketers, advertisers, brand strategists, and publishers who want to understand the future of advertising. Whether you’re looking to improve user experience, enhance brand safety, or simply learn more about industry standards, this discussion offers valuable insights for staying ahead in today’s digital world.

• How Better Ad Standards are transforming digital advertising by focusing on less intrusive and more user-friendly ad experiences.
• The role of Privacy and Contextual Relevance in building trust with consumers.
• Real-life examples of how publishers are successfully balancing fewer ads with higher engagement and revenue.
• Practical advice on navigating the brand safety challenges during tumultuous times like election cycles.

The Consumer Insights Report by Wunderkind was created for professionals in the travel, hospitality, entertainment, and ticketing industries. Hosted by Tim Glomb, VP of Digital Content and AI, and Richard Jones, Chief Revenue Officer at Wunderkind, this webinar dives deep into the latest data on consumer behavior and marketing trends for 2024. Here's what you'll learn:

• Impact of AI and Data on Customer Retention
• First-Party Data Strategies in a Cookie-Less World
• Consumer Purchase Behavior for Travel, Entertainment, and Ticketing
• Insights on Booking Preferences and Demographic Trends
• Personalization and Identity Resolution in the Digital Space
• Case Studies on Driving Revenue through Triggered Messaging
• Maximizing Revenue with Owned Channels and First-Party Data
• The Role of Loyalty Programs and Offers in Travel and Ticketing

This webinar is perfect for professionals in travel, hospitality, entertainment, and e-commerce, as well as marketers, data analysts, and anyone interested in leveraging consumer insights and AI to enhance marketing strategies.

Don't miss this chance to stay ahead in the rapidly evolving travel and entertainment sectors. Watch now to gain actionable insights and optimize your marketing efforts for 2024!

Key Highlights:

• Exclusive Insights from Industry Leaders: Hear from Mohan Gulati, CEO of Thinkrr.ai, and Tim Glomb, VP of Digital, Content, and AI at Wunderkind, as they share use cases and guidance on the future of AI in retail.
• Comprehensive Industry Analysis: Explore the latest trends, benefits, and challengews of AI adoption i retail and e-commerce. Discover how AI is enhancing customer experiences, optimizing operations, and driving revenue growth.

What You Will Learn:

1. Personalization and Hyper-Personalizaton:

• Discover how AI is delivering unique customer experiences with personalized home pages, product recommendations, and promotions.
• Caste Studies: Amazon, Netflix, and Stitch Fix.

1. Inventory Management and Supply Chain Optimization:

• Learn how AI-powered systems are optimizing inventory levels, reducing costs, and improving supply chain efficiency.
• Case Studies: Walmart, Target, and PepsiCo.

1. Loss Prevention and Security:

• Understand how AI is enhancing security and preventing loss in both physical and digital retail environments.
• Case Studies: VaakEye, StopLift, and Signifyd.

1. Content Creation and Product Information Management:

• See how generative AI is transforming product descriptions, digital content, and marketing materials.
• Case Studies: Zalando and Alibaba.

1. Omni-Channel Order Orchestration and Fulfillment:

• Explore how AI is streamlining order fulfillment across various channels for an improved customer experience.
• Case Studies: IBM Sterling Order Management and Manhattan Associates Order Management.

1. Store Optimization:

• Discover the impact of digital twins and AI in optimizing store layouts and merchandising.
• Case Studies: Lowe's, Kroger, and Tesco

1. AI Integration in Commerce Platforms and Online Marketplaces:

• Learn about AI-driven improvements in online retail operations, from product recommendations to fraud detection.
• Case Studies: Shopify and eBay.

1. Emerging Trends:

• Conversational AI, Voice in store, Computer Vision and Predictive Analytics.

Why Watch?

• Stay Competitive: Understand use cases that can leverage AI technologies to enhance your retail operations and stay ahead of the competition.
• Gain Practical Insights: Get actionable insights and real-world examples of successful AI implementations.
• Get Resources: Attendees will gain access to the webinar presentation with use cases and links to explore AI applications.

Statistics on AI Adoption in Retail:

• Rapid Adoption: 63% of retailers are already investing in or testing generative AI applications (IDC, 2023).
• Market Growth: The global AI in retail market is projected to reach $28.41 billion by 2028, growing at a CAGR of 30.5% (Fortune Business Insights).
• Customer Experience: 75% of businesses using AI report a boost in customer satisfaction by more than 10% (IBM).
• Efficiency Gains: AI-powered chatbots can handle up to 80% of routine customer inquiries (Juniper Research).