How you see risk and what you do about it depend on your personality and experiences.  How you make these cost-benefit calculations depend on your culture, your values, the people in the room, and even unexpected things like what you’ve eaten recently, the temperature, the music playing, or the fragrance in the air. Being alert to these often-unconscious influences will help you to seize opportunities and avoid danger.

Today’s book is a clarion call for an entirely new conversation about our relationship with risk and uncertainty.

Our guest examines why it’s so important to understand your risk fingerprint and how to make your risk relationship work better in business, life, and the world. She shares insights, practical tools, and proven strategies that will help you to understand what makes you who you are –and, in turn, to make better choices, both big and small.

We welcome a friend of the Innovation Show and the author of "You Are What You Risk: The New Art and Science of Navigating an Uncertain World", Michele Wucker, welcome back.

More about Michele: https://www.wucker.com