There are a lot of stupid people who have been massively successful in real estate. This isn’t an insult, just the reality of how uncomplicated it can be to build a beautiful business. But if you lack in intelligence, there are a few things you can’t lack if you want to succeed. 

You can’t be impatient, inconsistent, undisciplined and undetermined. There’s a reason why the most successful agents came up in the toughest markets. It forces you to do all the right things in order to survive and live to sell another home. It forces you to pay attention, become a true student of the industry instead of burying your head in the sand or being stuck in your ivory tower. 

When you’ve learned how to do things the right way, it doesn’t matter what’s going on, you’ll always win. High inventory, low inventory, great rates or challenging rates, it doesn’t matter. If you have the right behaviors in place, your business will be market-proof. 

Today, I’m joined by real estate industry leader, Dave Fanale. We talk about what it takes to survive and thrive in this business

Quotes 

Never put your head in the sand, no matter how successful you are, never sit in the ivory tower. -Kevin Kauffman  

Don’t go after the business with the money in mind. See how you can help people and the money will follow. -Dave Fanale 

Don’t listen to someone on Instagram just because they have Reels that look good. Actually look at the fruit of their labor. There’s too many people out there that sound like experts but don’t have any results to speak of. -Kevin Kauffman

Guest Info

Dave Fanale is the founder of Real Estate Skill Builder, a new type of coaching company. Focusing on accountability, production, and focus. He has been in the real estate business his entire professional life, spanning actually 6 decades. David has experienced many different markets, from 20% interest rates to the mortgage crisis to the 2022 Shift. Dave’s real estate career has included Realtor, Property Manager, Leasing Manager, Home Builder, Mixed Use Property Developer/Builder/Designer, Developer, Broker/Owner of a Century 21 Franchise Company and Real Estate Coach.  Dave believes the most important thing a real estate agent has to have is adaptability. He has helped many agents build businesses as well as reinvent themselves over the years. Go to https://www.reskillbuilder.com for more information and subscribe to the RET YouTube channel. 

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