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In this episode, Lindsay Pinchuk discusses the importance of building a community around your brand and the realities of growing a business. Lindsay outlines big picture steps for launching a business or a new product or service, emphasizing the need for consistency and using her SWEEP method for content marketing. SWEEP, utilizes your Social Media, Website, Emails, Events, Partnerships + Publicity to generate and execute, cost effective, community-centric marketing strategies that grow your brand.

Lindsay introduces this concept in today's episode and challenges the listener to think about how they can apply it to their own marketing practices in business.

Tomorrow she'll be back with more micro level tips on applying SWEEP to your own business.

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